I’ve been freelancing as a Planner for for nearly a year now and I’m doing a lot more qualitative research than I did as an Agency Type. I think partly this is because I no longer sit in a room full of quallies ready to head off to Milton Keynes with a discussion guide at … Continue reading Top Tips for Account Planners doing their own focus groups
Freelance Brand and Creative Strategist / Strategic Planner and Fractional Strategy Director