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Gemma Teed

Freelance Brand and Creative Strategist / Strategic Planner and Fractional Strategy Director

Tag: quality control

All for one and one for all

Posted on 03/05/200722/02/2009 by Gemma T in Account Planning, Marketing, Planning, Work

   Working in an integrated agency has its pros and cons. On the upside, there is the opportunity to think media/discipline/channel neutral (and really mean it).  To actually recommend what is in the client's best interests.  To take learnings from one discipline's activities to another via a chat in the office kitchen rather than a … Continue reading All for one and one for all →

Tagged Account Planning, integrated agencies, Planning, quality control, silosLeave a comment

The views expressed here are obviously my own and do not reflect those of past or current clients or employers

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This work © 2006 onwards by Gemma Teed is licensed under CC BY-NC-ND 4.0 

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