Freelance Brand and Creative Strategist / Strategic Planner and Fractional Strategy Director
My favourite Superbowl ad this year has got to be from Radioshack. It neatly addresses all their brand perception problems, while also managing to position their ‘refreshed’ stores as a less scary, more human version, all-manufacturers-welcome version of the Apple Store. There’s loads of 80s references that today’s tech-hungry 30-somethings will love and to top … Continue reading Radioshack and Bud are the Superbowl champions
Awesome Super Bowl Chrysler ad from W&K Portland that will send every hard man down to his local Chrysler dealership. I bet the folks in charge of regenerating Detroit are thrilled. I'm not sure about the choir at 01.32 though. It feels a bit Glee / some kind of Oscars musical medley moment... Update 08/02/11 - I had … Continue reading lose yourself in a Chrysler, imported from Detroit