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Gemma Teed

Freelance Brand and Creative Strategist / Strategic Planner and Fractional Strategy Director

Tag: testing

why clients and their agencies need to look back to the future

Posted on 19/11/201127/10/2025 by Gemma T in Account Planning, agencies, clients, integrated, strategy

Apologies for the recent silence but I’ve been busy trying to get my head around a new client. This particular organisation and it’s challenges has required speedy generation one of those Planner’s To Do lists where the short term and long term To Dos are very similar, but the urgent stuff will have to be … Continue reading why clients and their agencies need to look back to the future →

Tagged always in beta, client agency relationship, testing1 Comment

The views expressed here are obviously my own and do not reflect those of past or current clients or employers

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This work © 2006 onwards by Gemma Teed is licensed under CC BY-NC-ND 4.0 

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