training – Gemma Teed

why Good creative brief writing involves good baton passing

Posted on 26/10/202226/10/2022 by Gemma T in brief writing, creative briefing

I'm delivering more creative brief writing training at the moment and I've gone international! I'm working with a global agency where the creatives aren't always in the same timezone as the planning and client services teams working with them. So good Baton-Passing becomes even more important. Baton Passing relates pretty well to the journey of … Continue reading why Good creative brief writing involves good baton passing →

Keep it simple, Strategist

Posted on 10/11/202022/08/2024 by Gemma T in Account Planning, creative briefing, Planning, presenting

I’ve always been a less-is-more type when it comes to putting my thoughts on paper. In my first few years as a Planner in the early 2000's, I was fortunate that back then agency clients were generally happy with half a dozen slides of ‘show your thinking’ with a few cited insight sources. By the … Continue reading Keep it simple, Strategist →