In my last (at least for now) series of observations about the New Normal, we come to consumer values. Yes, I know there’s an online movement to eradicate the term ‘consumer’, but to be honest I’ve yet to hear a better alternative – ‘commonalities among people generally, who aren’t customers, but then again might be … Continue reading the New Normal #3 – shifting values
Tag: value
understanding value
Like many other Planners I suspect, I’ve been pulling together a lot of insight pieces for work recently looking at the effect of the downturn economy on buying behaviour. Since it’s proper paid-for-by-my-employer stuff drawing on all the groups and depths the research team have been doing with mums recently, I can’t really share it … Continue reading understanding value
Provenance vs. Value
In November 07 I blogged that I thought the foodservice sector were really starting to wake up to the importance of provenance. In the grim economic reality of January 2009 I wonder whether retailers, manufacturers and everyone else in the food supply chain are going to be quite so bothered? Of course a lot of … Continue reading Provenance vs. Value