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Gemma Teed

Freelance Brand and Creative Strategist / Strategic Planner and Fractional Strategy Director

Tag: voice of the consumer

speaking up for the sensible skirt brigade

Posted on 08/06/2010 by Gemma T in Account Planning, consumers, Planning, research

India Knight’s column in last weekend’s Sunday Times briefly alighted on people “who live quiet, kind lives wearing sensible skirts and shoes and not making much noise”. And because these people like their private life private, they’re the ones least likely to be visible to us - the marketing bods trying to have a conversation … Continue reading speaking up for the sensible skirt brigade →

Tagged real lives, voice of the consumer3 Comments

The views expressed here are obviously my own and do not reflect those of past or current clients or employers

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This work © 2006 onwards by Gemma Teed is licensed under CC BY-NC-ND 4.0 

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