So super-premium cola Pepsi Raw is no more. I can’t say I’m surprised. Having worked on a number of soft drinks brands in the on premise and wider foodservice environment (including twice for Britvic, Pepsi’s UK bottler), carbonates have always been difficult to market, especially in the on-trade. For a start, as a general rule … Continue reading suggestions why Pepsi Raw is no more
Freelance Brand and Creative Strategist / Strategic Planner and Fractional Strategy Director