Why you need to build serendipity into work trips

I’ve done an awful load of road trips for work over the years, whether that was for qual research, client meetings, pitches or site visits. During covid WFH, I got really itchy feet for those road trips and I realised that it wasn’t the destinations or work interactions I was missing, it was the serendipitous … Continue reading Why you need to build serendipity into work trips