Want to upskill your team?
Want a more strategic relationship with your clients?
Want to give your creatives better briefs to work on?
I’ve trained people working in agencies on creative brief writing (and the associated strategic thinking) as part of my role as a Planner / Strategist for most of my 23-year career and I’m a Visiting Professional on Leeds Arts University’s Marketing Communications degree course so you can be assured that I know my stuff!
My core training focus is Creative Brief Writing, which can be delivered in 1-3 group sessions, as well as one-to-one reviews, depending on the breadth and depth required.
I also cover in single group training sessions Managing difficult client conversations and Brainstorming tools and techniques.
Training sessions are usually delivered over Zoom or Teams and can be tailored to level of experience (from Grad to GAD) and type of agency and client base.
I can also offer my knowledge and experience to help update your briefing templates and processes if needed.
Charges are based around my day rate, so work out very reasonably compared to the cost of external training courses.
Feedback from agencies:
Group Account Director – Everyone has found it interesting, engaging and useful
Strategy Director – They really enjoyed the session and got a lot out of it
Lead Strategist – That was so useful and well-articulated
Agency MD – They said it was really useful and gave them lots to think about
Creative Director – Lots of people are saying they are finding the sessions useful
Agency MD – We found the session insightful and thought-provoking
Get in touch if you’d like to discuss training for your team.