Northern Planner added an interesting comment today to my Perfect Pitch Live post – do you perform better when you’re up against it?
I know some people who are real Last Minute Larrys, almost needing an impending deadline to get their creative juices flowing. Whereas I’ve always preferred to allow enough time for a change of heart or for a unforeseen crisis to get in the way. Just like I think best in an uncluttered environment while others can only function amidst chaos.
I guess its horses for courses. But when it comes to pitch teams, the most inspiring pitches and projects I’ve been involved in have also been the most intense, with a team bonding together to the extent that no-one is quite sure who really came up with that great idea as it just sort of organically appeared.
I don’t think we’ll ever not have pitches. But if we could get rid of 100 page tender documents and ‘pre qualification questionnaires’, you won’t be hearing any complaints from me.