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Gemma Teed

Freelance Strategist and Fractional Strategy Director

Do Planners have recession proof skills?

Posted on 14/12/200822/02/2009 by Gemma T in Account Planning, recession

A friend was asking me today if I’d ever thought about going freelance.  I said that unless forced to by redundancy I thought it would be a bit foolish to try and build up a freelance client base in a recession where agencies are increasingly instigating ‘no freelancers’ rules in a bid to keep costs down.

So let’s suppose you’re a Planner working outside London, Miami, New York et al where the majority of Planning jobs are and you don’t want to up roots and move. Your employment prospects this side of 2010 aren’t that great. 

What transferable skills do Planners have?  Preferably ones that apply to recession proof industries?  I’m just throwing this out there, I know most of us could become qual researchers (albeit probably at a more junior level), brand managers, or even account handlers at a pinch for the very organised ones, but what about outside marketing?

Any of you who have already made the jump to working for yourself might like this Sir Freelancelot complete with laptop which you can buy as a t-shirt from here.

sirflalot

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Tagged Account Planning, job prospects, Planners, Planning, recession

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The views expressed here are obviously my own and do not reflect those of past or current clients or employers

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