Catching up on last weekend’s Sunday supplements, I saw this ad for Wickes
which included this copy:
It strikes me that the whole ‘talk to second person in order to list product benefits’ is a fairly lazy and old-fashioned way of doing things (although it depressingly probably ticked off all the boxes on the client’s brief) – and reminds me this:
by Hugh @ gapingvoid, cc applies
Some brands don’t understand that the way they should speak to consumers has changed.