Author: Gemma T

Brand and Creative Strategist

…or whatever it’s calling itself this week

Posted on by Gemma T in agencies, branding

I recently noticed that a Planner mate on LinkedIn had updated their entry to list them working at: [agency’s new name] (or whatever it’s calling itself this week). Yes, their agency had just rebranded.  Again.  I had a think back and between them the three agencies I’ve worked for managed eight full rebrands and another … Continue reading …or whatever it’s calling itself this week →

what’s with all this obsession with cool (and by extension, youth)?

Posted on by Gemma T in agencies, trends

Sometimes, when I meet someone at a party and they find out I work in advertising (and especially once I explain what a Planner does) a flicker of surprise crosses their face.  I suppose I don’t seem the type, perhaps like someone more likely to be a teacher or accountant. You see, I’m not cool.  … Continue reading what’s with all this obsession with cool (and by extension, youth)? →

where has GAP gone wrong?

Posted on by Gemma T in fashion, retail

I used to love GAP.  Mainly because their sales staff were always prepared to bring you dozens of different jeans to try on until you found one that fit.  When your body shape is tricky (little waist but curvy hips), that kind of customer service makes a big difference and GAP became my first port … Continue reading where has GAP gone wrong? →

the perfect workshop venue?

Posted on by Gemma T in away-days, facilitation, training, workshops

I spent yesterday morning in the very picturesque surroundings of Carlshead Farm near Wetherby with Learning to Listen, a leadership, teambuilding and coaching organisation. I was there for an open morning/taster session, checking out their approach to see if it might suit my sort of clients. The fact that Learning to Listen do a lot … Continue reading the perfect workshop venue? →

since when did clicking ‘like’ become the price of beginning a conversation?

Posted on by Gemma T in digital, social media, social media trends

I got a press release from Lemsip's digital agency the other day, rather belatedly letting me know about their ‘It’s a Man’s Flu’ facebook campaign.  I dutifully headed over there to have a look…but you couldn’t have a play with it unless you ‘liked’ the page first It’s not just Lemsip, they’re all at it.  … Continue reading since when did clicking ‘like’ become the price of beginning a conversation? →

is the Range Rover Evoque a designer handbag?

Posted on by Gemma T in advertising

I was wondering round Leeds the other week when I saw the new baby Range Rover Evoque on display in the middle of an upmarket shopping arcade. Of course I had a nosey – I’m always on the lookout for my motoring holy grail, an automatic that’s good on the motorway, is small enough to … Continue reading is the Range Rover Evoque a designer handbag? →

TV ad in actual behaviour change shocker

Posted on by Gemma T in advertising, Campaigns, trends, weather

I put Winter Tyres on the car last week (it’s rear wheel drive, I got stuck three times last Winter).  There’s a badly shot but concise video explanation of the benefits of switching here. I asked the nice bloke at Kwik Fit how many people he thought would be doing the same as me this … Continue reading TV ad in actual behaviour change shocker →