Since I’m not in the market for a new bed, sofa or kitchen, 90% of the ads currently on TV are of no relevance to me. But with a few notable exceptions, they all wind me up. No-one seems to have told these advertisers that it’s not the 1950’s anymore and ending your sale ad … Continue reading Tell, don’t yell
Author: Gemma T
Brand and Creative Strategist
a few New Year’s Resolutions for the ad industry
I don’t make New Year’s Resolutions. Mainly because then I can’t be depressed by (however inadvertently) breaking them. But I thought that maybe the advertising/marketing/communications industry could do with making a few resolutions for 2011. Might I suggest: - Stop insisting Digital is some kind of holy grail, first stop, catch all solution and start … Continue reading a few New Year’s Resolutions for the ad industry
the annual festive / anniversary / out-of-office post
4 years ago today I started writing this blog. 591 posts later, I’d like to say a big thanks to everyone who has read, commented, subscribed, forwarded, retweeted or otherwise supported (almost) always thinking. I’m having a week or so off from posting over Christmas, so I’ll leave you with the cartoon I licensed for … Continue reading the annual festive / anniversary / out-of-office post
Pitch perfect?
As part of my occasional series of posts on Insights Based on Freelancing at Other People’s Agencies, this time my thoughts turn to Pitching. I’ve worked on rather a lot of pitches recently, of all shapes and sizes. Since the last couple of agencies I was employed by worked in a fairly similar way, I’d … Continue reading Pitch perfect?
Guinness and Grolsch get into the spirit
It's shaping up to be the Christmas of Musical Alcoholic Beverages. First we had Guinness and their take on Jingle Bells: And now Grolsch have weighed in with their version of Oh, Christmas Tree: Great minds think alike?
please tell Karen Brady I am so much more than just a So What
I lost it a bit in the hairdressers this morning. Not because my hair colour was wrong, but because of the magazine I was reading. I waved the November issue of Woman & Home around (there’s a fairly limited selection of reading material at my local salon) and told anyone who would listen that if … Continue reading please tell Karen Brady I am so much more than just a So What
Straight talking advice for Grads who want to be an Account Planner – part 2
Looking through my old blog posts recently, I came across this one from two years ago, dolling out some (very) straight talking advice for Graduates who fancied a career as an Account Planner. On reflection, I think I missed out a fairly important point, so I thought it might be worth a follow-up post: Start … Continue reading Straight talking advice for Grads who want to be an Account Planner – part 2
on polling, power and TV pickups
There’s a nice little diary piece in December’s issue of the MRS’s Research magazine. It reports that the takeaway website hungryhouse.co.uk recons you can predict which 2 acts each week on X Factor will end up singing for survival based on the volume of orders made during their performance. The media also love trying to predict … Continue reading on polling, power and TV pickups
a few things they never tell you about freelance life
I took the plunge as a Freelancer nearly six months ago - and haven't looked back. But if you're thinking of doing the same, there are a few things you should know: You will be introduced to, on average, twenty new people every week. All of whom will assume you know their names, job title and … Continue reading a few things they never tell you about freelance life
An ode to list writing – and why FMCG ad men should take note
If I ever get asked to speak at anything like an Interesting un-conference again and have to talk about another of my secret obsessions, I think I’d choose Lists. I love lists and I love list making. The mere act of writing everything down on a piece of paper makes me feel calmer and more … Continue reading An ode to list writing – and why FMCG ad men should take note