1) We’re in the business of communication and persuasion, not putting-cool-stuff-on-screens (be they tv, pc or mobile). Making sure that the right message reaches the right people is what matters. Deciding which media is right for the job is vital – but the answer might just as easily be ‘supermarket car park experiential sampling’ as … Continue reading ten things everyone under 25 who works in agencies needs to know
Category: Life
all of AdLand needs better work/life balance – not just working mums
I’ve been reading a lot about work-life balance recently, including this piece in Campaign (paywall, sorry) by Gail Gallie of Fallon London advocating a better deal for working mums in the ad industry and this enormous essay in Atlantic Magazine by Anne-Marie Slaughter (the former director of policy planning at the US State Department) about … Continue reading all of AdLand needs better work/life balance – not just working mums
12 months in
It’s been exactly a year since I announced that I’d been made redundant. It quickly became clear that going freelance was the best idea for me so 12 months in I thought it was time for a bit of an audit. I’ve discovered that it’s all about reputation. Who knows you, who rates you and … Continue reading 12 months in
insight is all in the handbag
In last week’s Sunday Time the always brilliant India Knight used her column (paywall, sorry) to talk about handbags, a subject I find fascinating. Not in the gotta-have-the-latest-It-Bag way, more as a one stop insight into women’s lives. Women generally love handbags – and with good reason. You’re never too fat or too old for a … Continue reading insight is all in the handbag
four things I learnt this week
- Don’t keep switching powerpoint files between Macs and PCs because Macs deal with images differently and your photos and screengrabs will disappear on the return journey from Mac to PC - As a rule of thumb, the combined weight of your handbag and work bag should not exceed 10% of your body weight. Unfortunately, … Continue reading four things I learnt this week
preparedness goes digital but Domestic Goddesses still rule
I’ve been thinking a bit about Preparedness. Or, to be honest, unpreparedness. There are all sorts of services springing up for anyone not blessed with the organisational / forward planning gene. Take this funny (but also very sweary) website, which points out that if you didn’t get organised and buy essential snow supplies like grit and … Continue reading preparedness goes digital but Domestic Goddesses still rule
2010 – the questions
I’ve been tagged by Rob (who was tagged by Rob C who started it all), so here are my answers to his questions on 2010: 1/ Best single thing [personal &/or professional] you did/achieved in 2010. Went freelance. To say it suits me better would be a bit of an understatement. 2/ Most shameful thing [personal … Continue reading 2010 – the questions
please tell Karen Brady I am so much more than just a So What
I lost it a bit in the hairdressers this morning. Not because my hair colour was wrong, but because of the magazine I was reading. I waved the November issue of Woman & Home around (there’s a fairly limited selection of reading material at my local salon) and told anyone who would listen that if … Continue reading please tell Karen Brady I am so much more than just a So What
Are you playing the game without knowing what the prize is?
Northern Planner posted today about work-life conflict. Can you be brilliant and awesome at something work-related while still having an actual life outside work? As he reasons in his post, ‘you can't do interesting work if you don't do interesting things’ (which to me is the whole point of the Interesting Un-Conferences). A high profile … Continue reading Are you playing the game without knowing what the prize is?
Beauty isn’t just about rolling back the wrinkles
The beauty industry seems to be to be hell-bent on encouraging women to turn back the clock, whether it’s via botox, facials or miracle anti wrinkle creams. But to be honest, I just want to look good for my age. When I talk to friends my age about beauty and body image we all wish … Continue reading Beauty isn’t just about rolling back the wrinkles