If there’s been a theme to the fluffier (non royal wedding related) UK news over the past couple of weeks, it’s been People Power. From X Factor Wagner protest votes and Gillian McKeith’s 6th I’m a Celebrity trial in a row to the John Lewis cold doggy, People Power has been setting the agenda. It … Continue reading People Power is going to change AdLand’s playing field
Author: Gemma T
Brand and Creative Strategist
John Lewis Christmas ad – have I found another version or perhaps a work in progress?
I’ve been doing a little online detective work this evening. I regularly pop over to AdAge to check out their Best Ads and the John Lewis Christmas ad is currently one of their top picks. Except it wasn’t the ad above. ‘Your Song’ had been replaced by ‘How Deep Is Your Love’. I have to … Continue reading John Lewis Christmas ad – have I found another version or perhaps a work in progress?
Interesting North – the report
So I was at un-conference Interesting North in Sheffield yesterday. It was fab. The premise of the Interesting conferences (normally held in London and organised by Russell Davies, but transplanted to the North by Tim Duckett) is about ‘a day of brilliant people talking about their secret obsessions’. Basically, it’s about Brain Food that you … Continue reading Interesting North – the report
“I don’t know what the budget is, but even if I did I couldn’t tell you”
Via Research Queen Shehnaz (who I am currently badgering for a Guest Post), comes this gem:
Copy heavy is lovely – so long as the audience can read it
Via Wikipedia, I stumbled across the staggering estimation that 100,000 pupils each year in the UK leave school ‘functionally illiterate’ – i.e. they cannot read or write well enough to deal with the everyday requirements of life in our society. This prompted me to start thinking about all the adults I know who have literacy … Continue reading Copy heavy is lovely – so long as the audience can read it
One for all the Market Researchers out there
I was stuck in a traffic jam yesterday flicking through radio stations and this witty ditty came on (to the tune of Billionaire): Original is here on Galaxy 105's website.
extracts from real telephone depth interviews
“my short term memory has gone, I could have read your mailer this morning and wouldn’t remember” “when did I first come into contact with [the organisation]? I’ve no idea, I’ve got a poor sense of time” “hang on, I’ll just take my hearing aid out”
Leading by example or led by the culture?
In what is turning out to be a bit of a thread on Insights Based on Freelancing at Other People’s Agencies, I’ve been thinking about agency cultures (and their related positionings) recently. by Hugh at gapingvoid, CC applies Whatever the HR experts might say about employee led or even customer led cultures and about organisations … Continue reading Leading by example or led by the culture?
abandon hope, all ye who pitch (or tender) round here
It’s slowly dawning on me that it’s not just the large-ish integrated agencies I used to work for that get seriously messed about in tenders and pitches by clients. Every agency I go into seems to be in the throes of some kind of new business related angst. Take, for example: The client’s tender where … Continue reading abandon hope, all ye who pitch (or tender) round here
PCWorld and Currys meets Star Wars – I want to love it, but I don’t, quite
I was rather looking forward to seeing the new PCWorld-meets-Star Wars ad. Since I don’t do X-Factor (where it first aired on Saturday night), I tracked down the director’s cut on youtube: I think I was expecting something with a little more upfront warmth and humour and less shots of endless rows of product. The … Continue reading PCWorld and Currys meets Star Wars – I want to love it, but I don’t, quite