I’ve got a real soft spot for train travel. A few hours of staring at the scenery flashing by is guaranteed to put me back on an even keel. Especially if the view is courtesy of Cross Country or East Coast trains (used to be GNER) just south of Edinburgh where East Coast means exactly that: … Continue reading Adventures in people (and scenery) watching
Author: Gemma T
Brand and Creative Strategist
Johnnie Boden – are you being unfaithful?
I’ve been a Boden customer for a several years and I’ve posted before about how they tend to flash their 15% off offer at just about everyone except their loyal customers. So I was quite pleased to get a catalogue through in the post offering the Boden shopper holy grail that is 15%-off-with-free-delivery-and-free-returns. It even … Continue reading Johnnie Boden – are you being unfaithful?
lovely McDonald’s campaign
There's a really nice poster too - 'Mirror, Signal, McDonald's'. Anyone got an image of it? Took a pic while I was out and about today (15/10/10):
Undercover Boss: don’t tell me Hooters have never heard of market research
I watched the US version of Undercover Boss on C4 last night. It was the turn of Coby Brooks, President and CEO of ‘delightfully tacky yet unrefined’ restaurant/bar chain Hooters to go undercover in his own business. Never heard of Hooters? If I tell you that they’re big on cold beer, fried chicken and pretty girls in … Continue reading Undercover Boss: don’t tell me Hooters have never heard of market research
Is inspiration migrating?
I’ve been thinking quite a bit about shopper behaviour recently and the word ‘inspiration’ keeps cropping up. The average supermarket now heaves with point of sale promoting inspiring family dinner recipes, packed lunch inspiration and pleas to ‘try something new today’. Even my inbox overflows with emails from fashion retailers full of ‘wardrobe inspiration’ and … Continue reading Is inspiration migrating?
Beauty isn’t just about rolling back the wrinkles
The beauty industry seems to be to be hell-bent on encouraging women to turn back the clock, whether it’s via botox, facials or miracle anti wrinkle creams. But to be honest, I just want to look good for my age. When I talk to friends my age about beauty and body image we all wish … Continue reading Beauty isn’t just about rolling back the wrinkles
Why EDLP won’t last
The Grocers seem to have decided that Every Day Low Pricing is the way forward. The logic being that having been bombarded with BOGOFs, 2-for-1s and the like, the modern shopper has got savvy and is looking for good old fashioned low prices. Which makes a lot of sense. Except that it ignores the age … Continue reading Why EDLP won’t last
Creative Spaces
I popped into an Art Director friend’s agency leaving do last night and the conversation came round to the Perfect Creative Department Office Layout. The consensus of opinion was that the Perfect Creative Department would comprise: - a main open plan area with hot desking style desks (with no dividers!) close together, music going, lots … Continue reading Creative Spaces
online is all about when and in what context people experience
One of the things I’m increasingly finding online is that I’m experiencing stuff that was produced at different times but collides in the same timeframe for me. Like this video for google mobile (via AdAge and I'm warning you its nine minutes longer than the joke is funny), explaining how cool it is that you … Continue reading online is all about when and in what context people experience
Does your work life have an OFF switch?
Since I got into this whole working-for-myself lark, the line between work and leisure has got rather blurred. I now have the flexibility to, say, take Friday off to go and watch a horse show, then catch up with my invoicing on Saturday evening. The thing that worries me is that when I send out … Continue reading Does your work life have an OFF switch?