I had a really interesting chat last night with a friend who is an academic researcher. She’s got funding for a very cushy ethnographic research project and I couldn’t help noticing the differences between her world and mine: 1) She suggested her own topic (within her specialist area) that she knew she’d find interesting and that … Continue reading You say ethnographic, I say effectiveness
Author: Gemma T
Brand and Creative Strategist
There’s no business like new business
More than for any other specialism, the First Client Meeting or New Business Meeting can be particularly challenging for Planners. Account Handlers can communicate their excellence by being all organised, professional and empathetic. Creatives have their showreel and the option of a ‘challenging’ personal style statement to fall back on. Meanwhile the Account Planners have … Continue reading There’s no business like new business
more gifts for Account Planners
from cafepress poster from Baltimore Print Studios notebook at cafepress again find it at spreadshirt.com
Dear Quantas: I think you might need a new ad agency
Yesterday’s Sunday Times magazine carried the Quantas ad below (click to enlarge): Yes, someone, somewhere did think that the line “there’s nothing like flying to Australia on the Quantas A380” was going to pull the punters in. Oh, wait. It was a quote from John Travolta, their Goodwill Ambassador. And look! There’s a picture of … Continue reading Dear Quantas: I think you might need a new ad agency
one for the xmas wish list
available from The Literary Gift Company and found via India Knight
suggestions why Pepsi Raw is no more
So super-premium cola Pepsi Raw is no more. I can’t say I’m surprised. Having worked on a number of soft drinks brands in the on premise and wider foodservice environment (including twice for Britvic, Pepsi’s UK bottler), carbonates have always been difficult to market, especially in the on-trade. For a start, as a general rule … Continue reading suggestions why Pepsi Raw is no more
(sort of) missing you already
Things I miss about working for an agency: - the Magically Restocking Stationery Cupboard - the IT department (yes, really) - discussing last night’s TV in the kitchen at 9am with someone who a) watched it and b) is not related to you - admin’s machine that printed train tickets without you having to go to the train station … Continue reading (sort of) missing you already
why do brides say ‘I Do’ to the strapless meringue?
In the regional press round my way there have been a lot of fashion spreads recently about choosing the perfect wedding dress. I’m not target audience, but it struck me that 80% of these dresses seem to fall into the ‘strapless meringue’ category. I’ve been wondering why otherwise sane and stylish women decide that this … Continue reading why do brides say ‘I Do’ to the strapless meringue?
Fiat 500- pretty in pink but perhaps all proposition?
I saw this ad for the Fiat500 in yesterday’s paper and something immediately felt…not quite right. I pondered and realised that it felt like the campaign went straight from Planning to Artwork, almost bypassing the Creative Department entirely. The bottom copy line there’s a Fiat 500 out there for everyone feels like it has been lifted straight … Continue reading Fiat 500- pretty in pink but perhaps all proposition?
Sod Wayne, Coleen fronts one of this years best campaigns so far
I saw the excellent Nice Boots Camp Littlewoods ad last night (first aired on September 1st, done by Leo Burnett) and switched the PC on morning to write about it – only to find that her husband has apparently lived up to his reputation and been unfaithful to her. I imagine she’s devastated, but she might … Continue reading Sod Wayne, Coleen fronts one of this years best campaigns so far