pic by stuant63 on flickr, CC applies I don’t know if this is a worldwide phenomenon, but a bit of sunshine seems to make us Brits ridiculously happy. I worked my way through ten telephone interviews on Friday with middle aged, middle class ladies and they were, to a woman, full of optimism and the … Continue reading bring me sunshine
Author: Gemma T
Brand and Creative Strategist
London 2012 Olympic mascots
So the London 2012 Olympic mascots were unveiled yesterday to, it has to be said, a less than entirely enthusiastic worldwide reception. My personal issue is that (at least in their current form) Wenlock and Mandeville feel very generic, like they could be representing any one of the recent Beijing, Athens, Sydney or Atlanta Olympics. … Continue reading London 2012 Olympic mascots
The negatives of being Up North
I’ve been working in regional marketing agencies for 12 years this Summer and I’ve written before about what I see as the positives of Life Outside London, but I thought it was probably worth mentioning some of the not so brilliant bits as well: - Your face, body, children, house, pet, car and all your … Continue reading The negatives of being Up North
The storing of stuff
I’ve blogged before about how we just can’t fit everything in our brains anymore - you can access far more knowledge if you remember how / where to find it rather than the information itself. But the problem comes in deciding exactly where we should store all this information (or at least bookmarks that will … Continue reading The storing of stuff
printing the internet out and squirting it into things
From the Lift Conference (via @rooreynolds) comes Russell M* Davies’ talk ‘printing the internet out and squirting it into things’ (can't embed here, sorry). Really worth watching, especially for his thoughts on analogue friction, information design, the ubiquity of screens, turning data into physical things, exploring the recently easy and other phrases with which to impress … Continue reading printing the internet out and squirting it into things
when the brief is more away-with-the-fairies than ‘challenging’
We’ve all been there at one time or another. The client pitch brief that asserts their ambition for the brand to be seen as the country’s leading X or most aspirational Y. When you know full well that the brand has more baggage than Terminal 5 on a BA strike day, is right up there … Continue reading when the brief is more away-with-the-fairies than ‘challenging’
and the winner is…um…hang on…
via BBC News So, we had a general election in the UK yesterday, when the public decided that they couldn’t actually agree who should run the country. Its now nearly 24 hours since the polls closed and we still don't know who's now in charge. My friend Liz had this to say about it on facebook: … Continue reading and the winner is…um…hang on…
work/work balance
I’ve been thinking recently about balance. My normal stance on this subject is about trying not to compromise too much in life generally and very big on achieving work/life balance (which I’ve blogged about before here and here). I now find myself wondering how you can find balance in your job itself (whether or not you … Continue reading work/work balance
The other side of the fence
After a few, shall we say, challenging emails from one of my clients over the last couple of days, it would be very easy for me to write a ranting post about how the ideal client would actually read and action contact reports, make decisions rather than simply forwarding emails and have at least some … Continue reading The other side of the fence
Planner Survey 2010 – we’ll have yet more charts & graphs to back us up
Thanks to Heather, its time for the Planner Survey 2010. You can fill in the Qs here.