Gemma T

Just another day-in-the-made-up-life

Posted on 20/10/200904/08/2013 by Gemma T in advertising, Campaigns

Without wanting to sound like Little Miss Negativity, I’m getting a bit sick of all of these unreal day-in-the-life ads that have been popping up recently. Because obviously, Miss Consumer must so naïve that she’ll buy into not-quite-real diaries and photoshoots, where they just happen to mention how fabulous product X is. The Schwarzkopf Live … Continue reading Just another day-in-the-made-up-life →

Clients – can’t live with (some of) them, can’t push them off a cliff

Posted on 13/10/200920/12/2009 by Gemma T in advertising, agencies, clients

Following a few rather trying client meetings recently, I went home and unburdened myself to my aforementioned lifetime-in-retail Dad. He talked me down from my slightly hysterical state by saying that the way he’d always seen it, in retail it was all really a game and in the end (no matter how difficult the customer), … Continue reading Clients – can’t live with (some of) them, can’t push them off a cliff →

never mind the groups, what about the catering?

Posted on 29/09/200920/12/2009 by Gemma T in clients, research

I was at a viewing facility on Monday evening where they seemed to be hell bent on fulfilling their duty of care to clients and moderators in making sure we were looking after ourselves properly. As well as the usual fruit basket and fridges filled with water, Coke and Red Bull, they offered fruit juices and no less … Continue reading never mind the groups, what about the catering? →

general roundup

Posted on 26/09/200926/09/2009 by Gemma T in Life

I’ve been busy recently on the writing front - you can read my thoughts on Stocking up for Christmas in this week’s issue of The Publican (on p.41 in the digital edition here) and I’ve written a feature looking at how to get more Quality Time with your horse (if you spend more time mucking … Continue reading general roundup →

a brief message for European marketing directors

Posted on 19/09/2009 by Gemma T in clients

I seem to have spent a fair chunk of the last four years engaged in indirect battles with the marketing directors of the European parent companies of some of my UK clients. On the off-chance that any of that illustrious group are reading this, you are (indirectly) paying my agency a lot of money based on … Continue reading a brief message for European marketing directors →

I think I love the Andaz

Posted on 14/09/200929/08/2024 by Gemma T in Life, reviews

While I was in London for Interesting2009, I decided to made a weekend of it and thanks to the wonders of google found the Andaz hotel in Liverpool Street. This is a hotel so cool that it doesn’t have a reception desk (just helpful blokes in suits wandering about with laptops) and thinks that Bosse ipod … Continue reading I think I love the Andaz →

insights from Interesting 2009

Posted on 13/09/200927/10/2025 by Gemma T in strategy

Despite a few technical hiccups and so many speakers that it overran a bit, Interesting2009 lived up to the fine reputation of its 2007 and 2008 predecessors. In the unlikely event that you’re not up to speed, Interesting is an annual day long shindig organised by Russell Davies and the main rule for speakers is … Continue reading insights from Interesting 2009 →