Hello, I’m back online and I’ve been wading through the 500 odd posts that built up on bloglines over the last couple of weeks. Highlights for me included: - out-takes from compare the meerkat’s Aleksandr- Roo Reynolds accidentally reporting from the G20 protests- a very lovely tilt shift film found via the boys and girls at LOVE If … Continue reading Back – and with eggstra ideas
Author: Gemma T
Brand and Creative Strategist
In the current climate, does it pay to go the extra mile?
So I was sitting in the car dealership this morning, waiting for them to finish my car’s service, which they started in December and inexplicably failed to complete vital bits of at the time (and will now charge me extra £££ for). I’d been there for the best part of an hour during rush hour … Continue reading In the current climate, does it pay to go the extra mile?
understanding value
Like many other Planners I suspect, I’ve been pulling together a lot of insight pieces for work recently looking at the effect of the downturn economy on buying behaviour. Since it’s proper paid-for-by-my-employer stuff drawing on all the groups and depths the research team have been doing with mums recently, I can’t really share it … Continue reading understanding value
Difficult? No, just disappointed
Via the SmartBrief on Social Media e-newsletter, I found this post at Conversation Agent on the top 10 reasons why your customers are being difficult. But perhaps rather than specific, economy related reasons like customers feel you’re charging too much or customer service reasons like you make it difficult to reach the right person, I … Continue reading Difficult? No, just disappointed
It’s not as if everyone sitting round the agency boardroom table has an MBA
One of my friends is a vet and she was telling me today about the special business skills for vets course she’s taking because “you’d be amazed how many vets end up in charge of large practices without any idea of how to run a business”. I said that sounded pretty familiar actually. Just because … Continue reading It’s not as if everyone sitting round the agency boardroom table has an MBA
public service by committee
This has been winding me up on my way in to work for weeks. First Bus in Leeds promises a regular service on their special UniLink service, every 10 mins. Well actually, that’s not true. It’s really up to every 10 mins most of the day I'm willing to bet this was a classic case of … Continue reading public service by committee
With Power150 comes great amounts of bad online PR
For the last year and a half, I’ve been on the AdAge Power150 list of marketing blogs, which has been very exciting. I’m at number 576 today (the Power150 is confusingly currently made up of 947 marketing blogs and growing daily). I used to rank much higher, but the list has doubled in size since … Continue reading With Power150 comes great amounts of bad online PR
the letters we sometimes wish we could send
Re-reading Victoria Routledge's chick-lit debut Friends Like These, I found the most brilliant letter from the heroine PR exec to her client: Dear Miranda, I am delighted to enclose the proof of your Spring/Summer promo brochure. We are thrilled with the finished version and hope you will love it as much as we do. Everyone … Continue reading the letters we sometimes wish we could send
I am woman, hear me whisper
The new Diet Coke ad from Mother had its first official airing last night during The Brits. I can’t say that I exactly warmed to it – and I’m bang on target audience. Based on the ad, I’m led to believe that drinking Diet Coke will make you want to ride around on a bicycle … Continue reading I am woman, hear me whisper
we’re all doomed…right?
So, the economy is in free fall and we’re all doomed. Right? The quallies at work have been doing a lot of focus groups with Credit Crunched Mums recently. Apparently yes, Mums are being careful and trying to be more frugal – but a lot of them are doing so not because they are very … Continue reading we’re all doomed…right?