Having spent more time wading through his book, it turns out that Robert Beckman (of The Downwave and Into the Upwave fame) was ahead of his time on the technology as well as the economics front: All individual knowledge will become more and more a question of knowing where to look for information...by the year … Continue reading Turns out that the Economist was also a Futurologist
Author: Gemma T
Brand and Creative Strategist
ready to drink
On the way to get ready for a party the other night we made a quick cashpoint-and-wine stop and picked up this example of truly ‘ready to drink’ packaging (sorry about pic quality, dodgy cameraphone, must upgrade it). Apparently the wine itself was quite drinkable and this packaging solution would obviously be fab for picnics but does … Continue reading ready to drink
worth a watch
New Hovis ad spanning their 122 year history (factoid: their competitor Warburtons has been going for 10 years longer): Sarah Palin / Hillary Clinton spoof on Saturday Night Live: higher res version available at NBC
Beemer brand love
I’ve been thinking a lot about Brand Love recently. Not quite in a Lovemarks relationship/performance expectation way, but in a (perhaps more British?) understated, mostly unacknowledged way. Take my relationship with BMW. I drive a little One Series. Do I really need it? No. Was I probably always destined to own it? Yes. Just after … Continue reading Beemer brand love
The Downwave Revisited
I found an old copy of ‘Into the Upwave’ by Robert Beckman at home (loving the author pic). It was published in 1988 but some of it is so relevant right now that they might as well save money on economists and read the first few chapters out loud on the Ten O’Clock News … Continue reading The Downwave Revisited
Would you follow them?
I’m due to meet up soon with my old Planning Director from years ago. He’s completely changed industries, but I always thought that if he ever opened his own agency, he’s one of the few people I’ve worked with that I’d seriously consider following to a start-up. I suppose it’s the ultimate test – do … Continue reading Would you follow them?
How To Survive In Business
As we tried to get our key cards to work in yet another soulless business hotel earlier this week, it struck researcher Louise and I that what recent graduates really need is a post-grad course on How To Survive in Business, i.e. the stuff they never teach you at Uni but you need to know … Continue reading How To Survive In Business
quote of the week
From a respondent in a mail order group I was viewing last night: Moderator: “So what do you do with your catalogue when it arrives?” Respondent: “I take it straight to the toilet”
In search of missing stuff
I seem to have spent a large chunk of this week charging round the office hunting down missing books, scalpels, calculators etc. Which has reminded me of the Allan Ahlberg poem ‘Scissors’, which I’ve adapted here for agency use: Scalpels don’t lose themselves, Melt away, or explode. Scalpels have not got Legs of their own … Continue reading In search of missing stuff
Are you *quite sure* Mr Client?
Email today from Mr Big Shot Client asking to move some of his groups from viewing to in-home as he would like to actually sit in on them. I can only assume that he’s never spent three hours crammed into a corner of a suburban living room, precariously perched on an ancient velvet pouffe while … Continue reading Are you *quite sure* Mr Client?