The latest culprits in the ongoing ‘nick the creative from youtube and hope no-one notices’ saga has got to be whoever at JWT did the latest Berocca ads. The agency must have assumed that they were the only people in the world who had seen OK Go's fab video for here it goes again. Just … Continue reading Here it goes again: oh where did you nick that ad?
Author: Gemma T
Brand and Creative Strategist
Passion of the Brand
Somewhere, deep in every brand statement/ pyramid/ onion/ anatomy/ iceberg/ essence/ journey/ vehicle is an answer to the question ‘what are we passionate about?’ But I don’t think that brands make a big enough deal about passions in general. Passions in truly great businesses (and brands) tend to be about things like delivering a great … Continue reading Passion of the Brand
email today from the Traffic department
I can confirm today is Tuesday. I know it's the first day of the working week and it's a bit confusing, but today is Tuesday and tomorrow will still be Wednesday. On the plus side, this means Friday arrives 24 hours earlier in your working week than usual. On the minus side, this means Friday … Continue reading email today from the Traffic department
snow joke
Thats it. I completely give up on trying to chose suitable outfits or plan any activities according to the time of year and therefore the expected weather conditions. Last Summer it rained pretty much non-stop for five months, ruining two pairs of shoes and making all seasonal events decidedly soggy affairs. Then Spring temporarily showed … Continue reading snow joke
Carmageddon
We call the car park at work Carmageddon as the parking situation is so dire. To make things more complicated, in the absence of a company car scheme we all seem to have bought the same car so finding and releasing your vehicle in order to get home at night is getting a tad challenging. … Continue reading Carmageddon
“Matthew, where’s my feckin microwave?”
Genius. Yes, I know cog and tipping point came first, but this is more fun.
putting the advertising cart before the business strategy horse
Why can't some marketeers grasp that they need a business strategy in place before they start worrying about a marketing plan, or a comms plan, or an ad campaign? I keep coming across marketeers who will quite happily let you present insight driven concepts for creative work (as per their brief), before suddenly admitting that they … Continue reading putting the advertising cart before the business strategy horse
Let’s stick together
Great post from The Adlads suggesting that the old art director / copywriter team should be replaced by creative / planner teams. Its a really interesting idea, I'm just not sure where AdLand is going to find an extra few thousand Planners from, or what all the left over Creatives are supposed to do (retrain … Continue reading Let’s stick together
Quant is dead, long live Insight?
Interesting client feedback via a Research buddy today – one of their clients had apologised for not putting quantitative work their way recently. He explained that his role was now more about analysing his own customer data and buying in qualitaitive insight than farming out huge ‘how many and how much’ surveys. If we accept … Continue reading Quant is dead, long live Insight?
Trust me, I’m a Planner
I’ve been thinking a lot about Trust recently. In an planning/agency context, there’s a lot of Trust needed, between Planners and their Account Directors (please involve me but don’t try and micro manage my relationship with your client) and between Planners and their key client contacts (I really do have the best interests of your … Continue reading Trust me, I’m a Planner