The latest issue of The Future Laboratory's fab quarterly magazine 'the' features the Slash/Slash Generation - that 'create empires founded on the cult of their personality'. You know, the DJ-slash-club promoter-slash-tshirt designer late teens and early twenties types. But reading the article, it reminded me that while the coolerati kids might be combining several so-hip-it-hurts roles … Continue reading work-slash-creative lifestyle
Author: Gemma T
Brand and Creative Strategist
The Flying Planner
I sometimes feel like a kind of Flying Doctor type Planner. In an agency with lots of medium and smaller sized accounts and only a couple of Planners, I often end up flying in to address an issue, fix a problem or support a pitch – and then flying off to answer the next emergency … Continue reading The Flying Planner
What are we going to do? Buy Heat magazine!
Its been around for a while, but I love this ad by Quiet Storm. It beautifully positions Heat magazine as the original and best gossip mag in a lovely gentle Smack the Pony type way that speaks directly to women who will stop at nothing to get their weekly gossip fix.
You don’t just create communities
There's an interesting interview with Woody Harrelson in today’ Sunday Times. In it he talks about choosing to live in an environmentally conscious community in Maui which he describes as “we all get together for Thanksgiving and look after each other’s kids. It’s a real community, like one I’ve never been a part of in my … Continue reading You don’t just create communities
Here it goes again: oh where did you nick that ad?
The latest culprits in the ongoing ‘nick the creative from youtube and hope no-one notices’ saga has got to be whoever at JWT did the latest Berocca ads. The agency must have assumed that they were the only people in the world who had seen OK Go's fab video for here it goes again. Just … Continue reading Here it goes again: oh where did you nick that ad?
Passion of the Brand
Somewhere, deep in every brand statement/ pyramid/ onion/ anatomy/ iceberg/ essence/ journey/ vehicle is an answer to the question ‘what are we passionate about?’ But I don’t think that brands make a big enough deal about passions in general. Passions in truly great businesses (and brands) tend to be about things like delivering a great … Continue reading Passion of the Brand
email today from the Traffic department
I can confirm today is Tuesday. I know it's the first day of the working week and it's a bit confusing, but today is Tuesday and tomorrow will still be Wednesday. On the plus side, this means Friday arrives 24 hours earlier in your working week than usual. On the minus side, this means Friday … Continue reading email today from the Traffic department
snow joke
Thats it. I completely give up on trying to chose suitable outfits or plan any activities according to the time of year and therefore the expected weather conditions. Last Summer it rained pretty much non-stop for five months, ruining two pairs of shoes and making all seasonal events decidedly soggy affairs. Then Spring temporarily showed … Continue reading snow joke
Carmageddon
We call the car park at work Carmageddon as the parking situation is so dire. To make things more complicated, in the absence of a company car scheme we all seem to have bought the same car so finding and releasing your vehicle in order to get home at night is getting a tad challenging. … Continue reading Carmageddon
“Matthew, where’s my feckin microwave?”
Genius. Yes, I know cog and tipping point came first, but this is more fun.