I went to 'London 2012: The Ultimate Pitch' last night at The Royal Armouries, hosted by Leeds Media. Part one: Daryl Goodrich, director of the 'Sport at Heart' and 'Inspiration' films that were instrumental in helping London to win the 2012 Olympics talked us through both films, complete with storyboards, anecdotes and the tale of … Continue reading what did you do last night to make me feel proud?
Author: Gemma T
Brand and Creative Strategist
Jeremy and the Staufenbergers
I sent a client off to check out another agency's blog recently. Actually, I sent them off to read a speech from 1972. No, I'm not trying to lose the account - I pointed my client towards Jeremy Bullmore's 1972 address ' the consumer has a mind as well as a stomach', hosted on the … Continue reading Jeremy and the Staufenbergers
Come on in, the water’s lovely
I had a meeting with a chap from Digital and one of the gals from the support team this morning. We got round to wondering why this particular lady was quite happy emailing and googling but hadn't ever bought anything online or downloaded music or set herself up on Facebook or Flickr. It reminded me that not … Continue reading Come on in, the water’s lovely
There is no ideal
I’ve been thinking a lot recently about whether there is an ‘ideal’ way to structure a Planning department. Of course, I’ve come to the conclusion that just as there isn’t an ‘ideal’ agency model, there isn’t an ‘ideal’ Planning department structure to fit it. Looking around the net, Russell Davies has been posting about whether … Continue reading There is no ideal
developing the agency bods of tomorrow
I spent some time this morning chatting to a group of teachers and course leaders who are busy putting the finishing touches to the new 14-19 Creative & Media Diploma. A selection of bods from my agency talked about our roles and how we got into the industry. We quickly reached a consensus that the … Continue reading developing the agency bods of tomorrow
Pondering Provenance
I was at the Pub Food Awards last night and everyone was talking about provenance, from the gastropub chef who had just started rearing his own chickens for their eggs to the foodservice big shot pondering how to add provenance based value without adding cost. There wasn’t a lot of discussion about the importance of … Continue reading Pondering Provenance
Am I really the best person to be working on the agency’s gardening account?
New plant, January 2007 Same plant, November 2007 Sigh.
Dear McVities Brand Manager, you’re wasting money
(this is one for the Integrated Planners / ISP members out there) I popped into my local Sommerfield today to pick up some stuff for lunch. And I saw a great example of why in-store marketing (when its actually done in-store by a store's prefered supplier) doesn’t work. Properly done, with an engaging creative theme and … Continue reading Dear McVities Brand Manager, you’re wasting money
when I grow up, I want to be a Disney princess
I’m loving the Disney campaign ‘year of a million dreams’. It’s every little (and not so little) girl’s fantasy to be a Disney princess or to swept off her feet by a handsome prince. If nothing else this campaign reminds all the thirty something yummy mummies and daddies out there (who will see the … Continue reading when I grow up, I want to be a Disney princess
What a turn off
I was reading November's UK Marie Claire at the hairdressers last weekend and was struck by just how lazy their feature ‘What a turn on’ (featuring the stars of TV’s Autumn schedules) was. Its just disappointing. From the tired concepts (photographer’s studio with subjects sitting on camera cases, ladies in evening dress in grounds of … Continue reading What a turn off