Based on what’s been on my mind this week I was debating whether to blog about Storytelling or Why Communications is about (doh!) Conversations not Shouting – then I realised they were basically the same thing. I’ve been revisting the text of Jeremy Bullmore’s 1972 speech to Kraft, titled ‘The consumer has a mind instead … Continue reading Don’t yell, Storytell
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Thumbcats are go
Cravendale’s thumbcats is a lovely idea from Wieden+Kennedy and brilliantly executed across not only TV but twitter, facebook and so on. The voiceover did give me slight sense of déjà vu though, so I tweeted: http://twitter.com/#!/gemma_T/status/42924325535363073 And W+K replied: http://twitter.com/#!/W2Optimism/status/42953438677573633 If they haven’t already seen it, I bet the W+K creative team would appreciate Eddie … Continue reading Thumbcats are go
if it was my money…
‘If it was my money I’d…’ has to be one of my most over-used client-meeting phrases. But there’s a good reason why - especially when you’re dealing with Outside London sized marketing budgets it’s easy for clients to try to be all things to all media channels, and master of none. I’d always advocate for … Continue reading if it was my money…
insight is all in the handbag
In last week’s Sunday Time the always brilliant India Knight used her column (paywall, sorry) to talk about handbags, a subject I find fascinating. Not in the gotta-have-the-latest-It-Bag way, more as a one stop insight into women’s lives. Women generally love handbags – and with good reason. You’re never too fat or too old for a … Continue reading insight is all in the handbag
when a brand’s frontline only works face to face
Due to the fact that practically everything I own has decided to break in the last week I’ve been spending a lot of time talking to Customer Services. I continue to be amazed that for the sake of saving a bit of dosh some companies are prepared to have such appalling front line representation. Shouting … Continue reading when a brand’s frontline only works face to face
is the Inception of the end of entertainment that comes in boxes?
I’ve been sitting alongside an agency digital team recently and one of them piped up yesterday that they thought £5.99 was a bit steep for Warner Bros’ Inception iPhone app, even if it was ‘fully-loaded, connected viewing experience’. The guys were a bit concerned that with a film like Inception you’d miss all the special effects … Continue reading is the Inception of the end of entertainment that comes in boxes?
future trends in innovation and friends
Neil Perkin has been doing a series of ‘Future Trends in Digital Marketing Innovation Briefings' for Econsultancy and the roadshow hit Leeds last Thursday. Some of the things Neil talked about included Networked Enterprises and Innovation within companies. In fact it seems to me that the two are pretty much interconnected. The days of organisations … Continue reading future trends in innovation and friends
four things I learnt this week
- Don’t keep switching powerpoint files between Macs and PCs because Macs deal with images differently and your photos and screengrabs will disappear on the return journey from Mac to PC - As a rule of thumb, the combined weight of your handbag and work bag should not exceed 10% of your body weight. Unfortunately, … Continue reading four things I learnt this week
lose yourself in a Chrysler, imported from Detroit
Awesome Super Bowl Chrysler ad from W&K Portland that will send every hard man down to his local Chrysler dealership. I bet the folks in charge of regenerating Detroit are thrilled. I'm not sure about the choir at 01.32 though. It feels a bit Glee / some kind of Oscars musical medley moment... Update 08/02/11 - I had … Continue reading lose yourself in a Chrysler, imported from Detroit
stereotypes that really do have a place in the creative brief
A work distraction to rival twitter landed on the doormat this morning. Stable Stereotypes is a collection of pen portraits of the equestrian eccentrics that populate the horsey world, collated from a regular feature in Horse & Hound. Normally, I imagine this wouldn’t be of much interest to the readers of a blog about Account … Continue reading stereotypes that really do have a place in the creative brief