I popped into an Art Director friend’s agency leaving do last night and the conversation came round to the Perfect Creative Department Office Layout. The consensus of opinion was that the Perfect Creative Department would comprise: - a main open plan area with hot desking style desks (with no dividers!) close together, music going, lots … Continue reading Creative Spaces
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online is all about when and in what context people experience
One of the things I’m increasingly finding online is that I’m experiencing stuff that was produced at different times but collides in the same timeframe for me. Like this video for google mobile (via AdAge and I'm warning you its nine minutes longer than the joke is funny), explaining how cool it is that you … Continue reading online is all about when and in what context people experience
Does your work life have an OFF switch?
Since I got into this whole working-for-myself lark, the line between work and leisure has got rather blurred. I now have the flexibility to, say, take Friday off to go and watch a horse show, then catch up with my invoicing on Saturday evening. The thing that worries me is that when I send out … Continue reading Does your work life have an OFF switch?
You say ethnographic, I say effectiveness
I had a really interesting chat last night with a friend who is an academic researcher. She’s got funding for a very cushy ethnographic research project and I couldn’t help noticing the differences between her world and mine: 1) She suggested her own topic (within her specialist area) that she knew she’d find interesting and that … Continue reading You say ethnographic, I say effectiveness
There’s no business like new business
More than for any other specialism, the First Client Meeting or New Business Meeting can be particularly challenging for Planners. Account Handlers can communicate their excellence by being all organised, professional and empathetic. Creatives have their showreel and the option of a ‘challenging’ personal style statement to fall back on. Meanwhile the Account Planners have … Continue reading There’s no business like new business
more gifts for Account Planners
from cafepress poster from Baltimore Print Studios notebook at cafepress again find it at spreadshirt.com
Dear Quantas: I think you might need a new ad agency
Yesterday’s Sunday Times magazine carried the Quantas ad below (click to enlarge): Yes, someone, somewhere did think that the line “there’s nothing like flying to Australia on the Quantas A380” was going to pull the punters in. Oh, wait. It was a quote from John Travolta, their Goodwill Ambassador. And look! There’s a picture of … Continue reading Dear Quantas: I think you might need a new ad agency
one for the xmas wish list
available from The Literary Gift Company and found via India Knight
suggestions why Pepsi Raw is no more
So super-premium cola Pepsi Raw is no more. I can’t say I’m surprised. Having worked on a number of soft drinks brands in the on premise and wider foodservice environment (including twice for Britvic, Pepsi’s UK bottler), carbonates have always been difficult to market, especially in the on-trade. For a start, as a general rule … Continue reading suggestions why Pepsi Raw is no more
(sort of) missing you already
Things I miss about working for an agency: - the Magically Restocking Stationery Cupboard - the IT department (yes, really) - discussing last night’s TV in the kitchen at 9am with someone who a) watched it and b) is not related to you - admin’s machine that printed train tickets without you having to go to the train station … Continue reading (sort of) missing you already