I was having lunch with a junior planner yesterday and she was telling me how thoroughly she prepares for client meetings and presentations, just for the extra bit of reassurance that she has every possible angle covered. Which made me offer her the thought that the most important thing I’ve learned about meetings and presenting … Continue reading confidence is contagious
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why I don’t think Fast Fashion is slowing down
There’s a piece in today’s Guardian about ‘Slow Fashion’, which declares now is the time to buy forever fashion that will last. I don’t think terminally stylish designs with lasting appeal ever really went away and if we are doing what Gok tells us and shopping less but wearing more, that can only be A … Continue reading why I don’t think Fast Fashion is slowing down
treading lightly in the marketing mix
I’ve just got back from a lovely few days on Yorkshire’s East Coast. We finished up in Scarborough yesterday, where they were busy creating a can you tell what it is yet? type shape on the beach. By early afternoon we decided it was a footprint, but no-one would tell us why it was there. … Continue reading treading lightly in the marketing mix
Life as a Freelance Account Planner – the first fortnight
Like Arkwright might say, it’s been a funny kind of two weeks. As I’ve posted before, I was gobsmacked by the helpful and kind emails and texts that flooded my inboxes following my post about my redundancy. So I’ve been busy catching up with old bosses, mates from two jobs ago, uni friends and the … Continue reading Life as a Freelance Account Planner – the first fortnight
How to do regional integrated Account Planning
Following on from Heather’s series of Get Your Digital Planner On posts, Amelia’s How to get your first job in Planning and Andrew’s How to be more creative, I thought I’d throw my hat into the ring too. Since I’ve spent the last eleven years working as an Account Planner in three different regional integrated … Continue reading How to do regional integrated Account Planning
Front of House (or Farm)
I’ve had some uni friends and their toddler staying for the weekend so we headed out to the local farm park today. It was excellent – lots for little ones to see and do and the sun shone. What I really noticed at the farm was how professional everything was. The staff were uniformed, name … Continue reading Front of House (or Farm)
Closing a door but hopefully opening some windows
My current agency have decided that they can manage perfectly well without an Account Planner in the future. So I’m on the lookout for freelance or permanent Planning type roles in the Yorkshire area. If you’re outside Yorkshire, need some Planning support and don’t mind it being mostly done remotely, I’d also love to hear … Continue reading Closing a door but hopefully opening some windows
always try to look on the bright side
I bought a birthday card yesterday and found on the back of it this rather lovely (slightly soppy, but still lovely) copy: it reads: Be nice Think happy thoughts Champion silver linings Love all things (not just cute things like babies and kittens) And when you do love – love like they do in power … Continue reading always try to look on the bright side
speaking up for the sensible skirt brigade
India Knight’s column in last weekend’s Sunday Times briefly alighted on people “who live quiet, kind lives wearing sensible skirts and shoes and not making much noise”. And because these people like their private life private, they’re the ones least likely to be visible to us - the marketing bods trying to have a conversation … Continue reading speaking up for the sensible skirt brigade
the sun is shining- time to relocate that meeting
Summer is here and the annual exodus to the office’s lovely garden is in full swing. Brainstorms, analysis sessions and even the odd client meeting are all being relocated outside. We haven’t quite reached a capacity crisis of towels-on-sun-loungers level yet, but it’s only a matter of time...