Re-reading Victoria Routledge's chick-lit debut Friends Like These, I found the most brilliant letter from the heroine PR exec to her client: Dear Miranda, I am delighted to enclose the proof of your Spring/Summer promo brochure. We are thrilled with the finished version and hope you will love it as much as we do. Everyone … Continue reading the letters we sometimes wish we could send
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I am woman, hear me whisper
The new Diet Coke ad from Mother had its first official airing last night during The Brits. I can’t say that I exactly warmed to it – and I’m bang on target audience. Based on the ad, I’m led to believe that drinking Diet Coke will make you want to ride around on a bicycle … Continue reading I am woman, hear me whisper
we’re all doomed…right?
So, the economy is in free fall and we’re all doomed. Right? The quallies at work have been doing a lot of focus groups with Credit Crunched Mums recently. Apparently yes, Mums are being careful and trying to be more frugal – but a lot of them are doing so not because they are very … Continue reading we’re all doomed…right?
Clients behaving badly
New Business is turning into a bit of a farce at the moment. A client I pitched for in November (who announced within 24 hours that we were down to the final two agencies) let us know today that they’d finally made the decision to appoint the other lot. That’s three months it took them … Continue reading Clients behaving badly
Are you saving them money?
We are officially in recession, the economy is nose diving and there’s no question that clients have got less money to spend. Unless you happen to work in Digital (where every agency I know is still turning work away because they’re too busy), it’s looking a bit bleak. I’ve already written about how as Planners … Continue reading Are you saving them money?
Fangs for the distraction
I came across a great phrase the other day - Time Vampires. Which seems to be commonly defined as distractions or events that take you away from your working day. So hello, Twitter. And hi there to facebook and just about every other social networking site and blogging platform. It’s very tempting when inspiration is … Continue reading Fangs for the distraction
Because life’s too f*****g short
I ended up on Creative Director Dave Trott’s blog today. His latest post recounted him bollocking (his words) an account handler’s boss because the account man hadn’t found out why the client wouldn’t buy some ads he’d presented. As I understand it, the discussion mostly consisted of him shouting and swearing at the account handler’s … Continue reading Because life’s too f*****g short
not sure where this waterslide is heading
I got a nice email today from Barclaycard’s online PR people linking to their waterslide challenge, the gist of which appears to be that they’re inviting everyone to create their own DIY waterslide ad, upload it and the winner by public vote gets a trip watersliding round the world. It’s a nice way of extending … Continue reading not sure where this waterslide is heading
Walk this way
Having spent a lot of time stuck in traffic jams recently, it struck me that as a nation we seem to have taken our advice on pedestrian crossing etiquette from the Ministry of Silly Walks. Everyone dashes across in a stiff legged lollop (as helpfully demonstrated above by The Beatles). It seems that bending your … Continue reading Walk this way
The naming of things is a difficult matter
I’ve been pondering recently – why do we have ‘shorthand’ names for some places and people but not for others? At work, for example we have The Coffee Man, Sandwich Man (or occasionally Sandwich Lady), Sewing Lady and CityLink Man. Then there’s The Book People, who have cut out the middle man and handily named … Continue reading The naming of things is a difficult matter