blog

The Good Shopping Show

I popped down the motorway to the Good Food Show in Birmingham on Wednesday on a bit of a spying mission to see which brands were putting serious money into the event. The surprising thing was how few of the big brands had turned up.  Nescafe Collections had some great experiential activity going on (and … Continue reading The Good Shopping Show →

Never mind Acorn, use the Hundred Acre Wood

A fun column from Jeremy Clarkson in today’s Sunday Times who suggests we think of anyone you know and they’ll slot neatly into one of the characters from Winnie-the-Pooh. He points out that this handy classification system negates the need for any other kind of segmentation, tribe or Acorn group, allowing the nation’s bee keepers to … Continue reading Never mind Acorn, use the Hundred Acre Wood →

A finely tuned moving machine

I’m guessing that 100 people (about half the office) have moved desks in the last 48 hours.  We shuffle around so often that it’s a finely tuned machine.  The blue packing crates arrive, the skip and recycling bins are filled, the moving muscle shifts furniture and IT switch everyone’s phones and computers round overnight. This … Continue reading A finely tuned moving machine →

Reasons to be cheerful

I’ve been trying really hard to think of something non-grumpy to post.  So I came up with a ‘Reasons for AdLand to be cheerful’ list: 1) 26 working days ‘till the Christmas break! 2) New economic conditions mean client briefs are more likely to have simple, measurable objectives, like ‘sell more stuff as soon as possible please’. … Continue reading Reasons to be cheerful →

Change is afoot and its in all the stars

Working my way through The Sunday Times today I paused at the horoscope page.  Its not that I buy into all that, just that it’s interesting to see if my ‘stars’ have any resemblance to what’s actually going on in my life. There are some big changes afoot at work early next week and my … Continue reading Change is afoot and its in all the stars →