I will go to the groups in Warrington on a Wednesday evening in February, even if I need a team of huskies to get me there. I will read and watch more random stuff. I will re-edit my blog entries and check spellings before posting them. I will make friends with the scariest creative/digital guru … Continue reading A few suggested New Years Resolutions for Planners wot Blog
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This year’s welcome-back-to-work gift
Following last year's plant, this morning we were welcomed back to work with a colourful 'thoughts pad' on each desk, topped with the quietly uplifting message below: Bless. Also bless Admin for supplying the coffee and pastries that are going to be instrumental in getting us through our first proper full day's work in weeks.
New Year, same old issues?
It looks like the big issue of 2008 is going to be a variation on the age-old integration vs. specialism debate. Only this time round, my money is on both specialist and integrated agencies being forced to ramp up their Digital offering as it takes on an ever increasing share of marketing budgets and, in … Continue reading New Year, same old issues?
what did you do last night to make me feel proud?
I went to 'London 2012: The Ultimate Pitch' last night at The Royal Armouries, hosted by Leeds Media. Part one: Daryl Goodrich, director of the 'Sport at Heart' and 'Inspiration' films that were instrumental in helping London to win the 2012 Olympics talked us through both films, complete with storyboards, anecdotes and the tale of … Continue reading what did you do last night to make me feel proud?
Jeremy and the Staufenbergers
I sent a client off to check out another agency's blog recently. Actually, I sent them off to read a speech from 1972. No, I'm not trying to lose the account - I pointed my client towards Jeremy Bullmore's 1972 address ' the consumer has a mind as well as a stomach', hosted on the … Continue reading Jeremy and the Staufenbergers
Come on in, the water’s lovely
I had a meeting with a chap from Digital and one of the gals from the support team this morning. We got round to wondering why this particular lady was quite happy emailing and googling but hadn't ever bought anything online or downloaded music or set herself up on Facebook or Flickr. It reminded me that not … Continue reading Come on in, the water’s lovely
There is no ideal
I’ve been thinking a lot recently about whether there is an ‘ideal’ way to structure a Planning department. Of course, I’ve come to the conclusion that just as there isn’t an ‘ideal’ agency model, there isn’t an ‘ideal’ Planning department structure to fit it. Looking around the net, Russell Davies has been posting about whether … Continue reading There is no ideal
developing the agency bods of tomorrow
I spent some time this morning chatting to a group of teachers and course leaders who are busy putting the finishing touches to the new 14-19 Creative & Media Diploma. A selection of bods from my agency talked about our roles and how we got into the industry. We quickly reached a consensus that the … Continue reading developing the agency bods of tomorrow
Pondering Provenance
I was at the Pub Food Awards last night and everyone was talking about provenance, from the gastropub chef who had just started rearing his own chickens for their eggs to the foodservice big shot pondering how to add provenance based value without adding cost. There wasn’t a lot of discussion about the importance of … Continue reading Pondering Provenance
Am I really the best person to be working on the agency’s gardening account?
New plant, January 2007 Same plant, November 2007 Sigh.