We are officially in recession, the economy is nose diving and there’s no question that clients have got less money to spend. Unless you happen to work in Digital (where every agency I know is still turning work away because they’re too busy), it’s looking a bit bleak. I’ve already written about how as Planners … Continue reading Are you saving them money?
Category: Account Planning
Do Planners have recession proof skills?
A friend was asking me today if I’d ever thought about going freelance. I said that unless forced to by redundancy I thought it would be a bit foolish to try and build up a freelance client base in a recession where agencies are increasingly instigating ‘no freelancers’ rules in a bid to keep costs … Continue reading Do Planners have recession proof skills?
Wanna be a Planner? Straight talking advice for graduates.
image courtsey of spell with flickr I’ve be running into a lot of wannabe Planners recently and without wanting to sound too harsh, here are a few home truths you need to hear before you decide on Planning as a career path. Please take them in the spirit of kindly advice that they were meant! … Continue reading Wanna be a Planner? Straight talking advice for graduates.
Beemer brand love
I’ve been thinking a lot about Brand Love recently. Not quite in a Lovemarks relationship/performance expectation way, but in a (perhaps more British?) understated, mostly unacknowledged way. Take my relationship with BMW. I drive a little One Series. Do I really need it? No. Was I probably always destined to own it? Yes. Just after … Continue reading Beemer brand love
never thought I’d write this, but I think I disagree with Jon Steel
Watching the videos from JWT’s ‘Planning Begins at 40’ event, I was particularly struck by Jon Steel’s speech – and crucially his delivery – which made it clear that he fears that Planning has lost its place, is suffering from an erosion of rigour and unless we spend all our time ‘wading through Nielsen reports … Continue reading never thought I’d write this, but I think I disagree with Jon Steel
rather liking this
Apart from the (obviously pleasing to me) horsey connections, this viral from Land Rover supporting their sponsorship of British Eventing is just nicely understated and a cheeky companion to 2006's press ads. There's also a rugby version and you can view both on Land Rover's microsite here.
Interesting things from Interesting2008
World of Warcraft is roughly the same size as the Death Star There are 28 billion UK coins in circulation, worth £3 ½ billion Boring audiobooks don’t help you get to sleep. They have to be a bit thrilling – although its OK if the writing is terrible ‘dongle’ and ‘waggle’ are funny words Rhopography … Continue reading Interesting things from Interesting2008
We’re going to Lon-don, to Interesting2008
So I’m off to London for Interesting 2008 tomorrow, held again at the lovely Conway Hall. If you’re going too, please come over and say Hello. I’m really looking forward to it – last year’s Interesting was brilliant and yes, very very Interesting too. I’m also slightly nervous as I’m taking one of the mini … Continue reading We’re going to Lon-don, to Interesting2008
soggy sarnie design
I’ve been charging up and down the M1 a lot recently and have therefore been sampling the delights of Moto’s service station network. They’re in the process of rebranding their cafeteria offering to EDC – The Eat and Drink Co. Looks great, huh? Well, it looks great in isolation and probably looked fab presented on … Continue reading soggy sarnie design
experience at the expense of creativity?
My Dad has always claimed that the older and more experienced you get, the less truly original and creative ideas you are likely to come up with. It makes a lot of sense when you think about it. As you enter “we tried that in 1994 and it didn’t work” and “well, it went perfectly … Continue reading experience at the expense of creativity?