what would yours look like?
Category: Account Planning
Sherlock and three patch problems
I’ve been enjoying Sherlock on BBC1 (first episode AMAZING, second one merely gripping) and it struck me as Sherlock gazed intently at a load of data stuck on the wall and tried to make sense of it that he'd make a great Planner. Well, obviously not great in the being-nice-to-clients and empathising-with-Asda-Mums sense, but in … Continue reading Sherlock and three patch problems
and exactly what is it you do again?
Since my recent change in work circumstances, friends and family have kindly asked how it’s all going, followed the tentative “erm…tell me what it is you do again?” Rather than haul out the good old ‘voice of the consumer’ explanation one more time (and when you’re not in an agency 247 that becomes harder to … Continue reading and exactly what is it you do again?
confidence is contagious
I was having lunch with a junior planner yesterday and she was telling me how thoroughly she prepares for client meetings and presentations, just for the extra bit of reassurance that she has every possible angle covered. Which made me offer her the thought that the most important thing I’ve learned about meetings and presenting … Continue reading confidence is contagious
Life as a Freelance Account Planner – the first fortnight
Like Arkwright might say, it’s been a funny kind of two weeks. As I’ve posted before, I was gobsmacked by the helpful and kind emails and texts that flooded my inboxes following my post about my redundancy. So I’ve been busy catching up with old bosses, mates from two jobs ago, uni friends and the … Continue reading Life as a Freelance Account Planner – the first fortnight
How to do regional integrated Account Planning
Following on from Heather’s series of Get Your Digital Planner On posts, Amelia’s How to get your first job in Planning and Andrew’s How to be more creative, I thought I’d throw my hat into the ring too. Since I’ve spent the last eleven years working as an Account Planner in three different regional integrated … Continue reading How to do regional integrated Account Planning
Closing a door but hopefully opening some windows
My current agency have decided that they can manage perfectly well without an Account Planner in the future. So I’m on the lookout for freelance or permanent Planning type roles in the Yorkshire area. If you’re outside Yorkshire, need some Planning support and don’t mind it being mostly done remotely, I’d also love to hear … Continue reading Closing a door but hopefully opening some windows
speaking up for the sensible skirt brigade
India Knight’s column in last weekend’s Sunday Times briefly alighted on people “who live quiet, kind lives wearing sensible skirts and shoes and not making much noise”. And because these people like their private life private, they’re the ones least likely to be visible to us - the marketing bods trying to have a conversation … Continue reading speaking up for the sensible skirt brigade
The negatives of being Up North
I’ve been working in regional marketing agencies for 12 years this Summer and I’ve written before about what I see as the positives of Life Outside London, but I thought it was probably worth mentioning some of the not so brilliant bits as well: - Your face, body, children, house, pet, car and all your … Continue reading The negatives of being Up North
Planner Survey 2010 – we’ll have yet more charts & graphs to back us up
Thanks to Heather, its time for the Planner Survey 2010. You can fill in the Qs here.