AgencyLand has always struggled to know what to do when they’d really like to work with two businesses in the same category. Do they decide that they’re cars or house building specialists and work with lots of brands in that sector – or do they decide that would be a conflict and only work with … Continue reading is it a Conflict or a Specialism?
Category: advertising
What do you do when your clients want to do what they’ve always done?
When the Big Thinkers in AdLand talk about clients I think they must be thinking about the kind of clients that have enormous budgets and even bigger creative parameters. Want to roll balls down a hill to illustrate our colour telly? Great! Babies rollerblading to communicate refreshment? Where do I sign? Then there are the … Continue reading What do you do when your clients want to do what they’ve always done?
an imaginary person loves our products so you will too
Catching up on last weekend’s Sunday supplements, I saw this ad for Wickes which included this copy: It strikes me that the whole ‘talk to second person in order to list product benefits’ is a fairly lazy and old-fashioned way of doing things (although it depressingly probably ticked off all the boxes on the client’s … Continue reading an imaginary person loves our products so you will too
Matalan’s Spring TV ad – looks lovely, but who was it for again?
I can’t say I’m mad keen on the new ad I saw for Matalan last night (by BBH I think). I love the idea of Feel Good Fashion, I’m just not as keen on a 60sec ad that leaves me feeling a bit queasy and is devoid of branding until 50secs in. If you’re going … Continue reading Matalan’s Spring TV ad – looks lovely, but who was it for again?
Don’t yell, Storytell
Based on what’s been on my mind this week I was debating whether to blog about Storytelling or Why Communications is about (doh!) Conversations not Shouting – then I realised they were basically the same thing. I’ve been revisting the text of Jeremy Bullmore’s 1972 speech to Kraft, titled ‘The consumer has a mind instead … Continue reading Don’t yell, Storytell
Thumbcats are go
Cravendale’s thumbcats is a lovely idea from Wieden+Kennedy and brilliantly executed across not only TV but twitter, facebook and so on. The voiceover did give me slight sense of déjà vu though, so I tweeted: http://twitter.com/#!/gemma_T/status/42924325535363073 And W+K replied: http://twitter.com/#!/W2Optimism/status/42953438677573633 If they haven’t already seen it, I bet the W+K creative team would appreciate Eddie … Continue reading Thumbcats are go
if it was my money…
‘If it was my money I’d…’ has to be one of my most over-used client-meeting phrases. But there’s a good reason why - especially when you’re dealing with Outside London sized marketing budgets it’s easy for clients to try to be all things to all media channels, and master of none. I’d always advocate for … Continue reading if it was my money…
lose yourself in a Chrysler, imported from Detroit
Awesome Super Bowl Chrysler ad from W&K Portland that will send every hard man down to his local Chrysler dealership. I bet the folks in charge of regenerating Detroit are thrilled. I'm not sure about the choir at 01.32 though. It feels a bit Glee / some kind of Oscars musical medley moment... Update 08/02/11 - I had … Continue reading lose yourself in a Chrysler, imported from Detroit
great insight isn’t just about what people *said*
I watched the next episode of Mary Portas: Secret Shopper last night. Not really a good idea because she winds me up, but this week’s focus was on the sofa industry and since one of the agencies I work for has a client in that sector I thought I’d better tune in. What really set me … Continue reading great insight isn’t just about what people *said*
Radio 4 plays spot the movie
Via AdAge comes this lovely film by Fallon for BBC Radio 4’s Film Season. A simple idea, but really nicely executed. I think I spotted ten movies but couldn’t work out three references, how did you do?