I saw this ad for the Fiat500 in yesterday’s paper and something immediately felt…not quite right. I pondered and realised that it felt like the campaign went straight from Planning to Artwork, almost bypassing the Creative Department entirely. The bottom copy line there’s a Fiat 500 out there for everyone feels like it has been lifted straight … Continue reading Fiat 500- pretty in pink but perhaps all proposition?
Category: advertising
Sod Wayne, Coleen fronts one of this years best campaigns so far
I saw the excellent Nice Boots Camp Littlewoods ad last night (first aired on September 1st, done by Leo Burnett) and switched the PC on morning to write about it – only to find that her husband has apparently lived up to his reputation and been unfaithful to her. I imagine she’s devastated, but she might … Continue reading Sod Wayne, Coleen fronts one of this years best campaigns so far
Putting my finger on an art direction trend
I’ve noticed a new trend in TV art direction recently – the Touchscreen Finger Effect. Watch how we slide seamlessly from one product benefit to another! That’s how cool and relevant to your tech-savvy life our brand and product is! Recent offenders include: Land Rover Recover Energy with .. Watch the ad... Toyota Auris Thousands … Continue reading Putting my finger on an art direction trend
Good week for M&S as they keep it real
It’s been a good week for M&S. Their new telly ad seems to have gone down well, with loads of positive online buzz and the track featured (Got to Be Real by Cheryl Lynn) is inching its way up the itunes chart: The casting of the latest batch of M&S Girls seems pretty spot on … Continue reading Good week for M&S as they keep it real
Awesome Outdoor
There's some lovely take-a-second-glance outdoor work around at the moment. Orange – the current campaign is no big departure for them, but this particular execution really made me smile: ITV’s Married Single Other – I really like how each character’s situation is played out visually (apologies for the lousy picture quality, was taken from a … Continue reading Awesome Outdoor
Ch-ch-ch-ch-changes
I’ve been thinking a lot about how agencies are organised and subsequently reorganised recently and about how their systems work (or in some cases, don’t). Looking back at the agencies I’ve worked for, I’ve seen a LOT of different approaches to the organising and running of an Integrated Northern Marketing Agency and none of them … Continue reading Ch-ch-ch-ch-changes
Harder, better, faster, stronger
by gaptone on flickr Harder, Better, Faster, Stronger is my predication for what AgencyLife is going to be like – no, HAS to be like - if the industry is to adapt to the realities of life in 2010. Harder After 2009’s redundancies and cost cutting, there will be less people around to do more … Continue reading Harder, better, faster, stronger
all I want for Christmas is a sensible v-neck jumper…
Somewhere in my blog reader this week (I really should have saved it) there popped up a post about how perhaps this year’s crop of festive ads were a little too knowing (if you know whose post it was, please comment & I’ll link to them). I think the post referenced in particular the new … Continue reading all I want for Christmas is a sensible v-neck jumper…
a glass and a half full of dogs
T'interweb can't seem to agree whether a less sunny version of this has already been shot and/or aired in the UK, but this ad for Cadbury by Saatchi and Saatchi Sydney and Fallon London is just joyous: via AdAge
Just another day-in-the-made-up-life
Without wanting to sound like Little Miss Negativity, I’m getting a bit sick of all of these unreal day-in-the-life ads that have been popping up recently. Because obviously, Miss Consumer must so naïve that she’ll buy into not-quite-real diaries and photoshoots, where they just happen to mention how fabulous product X is. The Schwarzkopf Live … Continue reading Just another day-in-the-made-up-life