‘If it was my money I’d…’ has to be one of my most over-used client-meeting phrases. But there’s a good reason why - especially when you’re dealing with Outside London sized marketing budgets it’s easy for clients to try to be all things to all media channels, and master of none. I’d always advocate for … Continue reading if it was my money…
Category: advice
Straight talking advice for Grads who want to be an Account Planner – part 2
Looking through my old blog posts recently, I came across this one from two years ago, dolling out some (very) straight talking advice for Graduates who fancied a career as an Account Planner. On reflection, I think I missed out a fairly important point, so I thought it might be worth a follow-up post: Start … Continue reading Straight talking advice for Grads who want to be an Account Planner – part 2
confidence is contagious
I was having lunch with a junior planner yesterday and she was telling me how thoroughly she prepares for client meetings and presentations, just for the extra bit of reassurance that she has every possible angle covered. Which made me offer her the thought that the most important thing I’ve learned about meetings and presenting … Continue reading confidence is contagious
How to do regional integrated Account Planning
Following on from Heather’s series of Get Your Digital Planner On posts, Amelia’s How to get your first job in Planning and Andrew’s How to be more creative, I thought I’d throw my hat into the ring too. Since I’ve spent the last eleven years working as an Account Planner in three different regional integrated … Continue reading How to do regional integrated Account Planning
always try to look on the bright side
I bought a birthday card yesterday and found on the back of it this rather lovely (slightly soppy, but still lovely) copy: it reads: Be nice Think happy thoughts Champion silver linings Love all things (not just cute things like babies and kittens) And when you do love – love like they do in power … Continue reading always try to look on the bright side
File as if you’re about to get run over by a bus
this Russian guy had a lucky escape last year when the brakes failed on a parked bus and it accelerated down a hill towards him (story & film @ The Telegraph) For a Planner, I’m probably a bit too organised. Which means I occasionally get lumbered covering client meetings for absent account directors or sorting travel logistics. … Continue reading File as if you’re about to get run over by a bus
10 things I wish I’d been told when I started agency life
1. It is NEVER OK to be bullied in the workplace 2. Going to the pub after work is not compulsory 3. Manage and protect your workload to allow time for the inevitable crisis that will need dealing with 4. Learn how to tell which battles are worth fighting 5. If you don’t like certain … Continue reading 10 things I wish I’d been told when I started agency life
Wanna be a Planner? Straight talking advice for graduates.
image courtsey of spell with flickr I’ve be running into a lot of wannabe Planners recently and without wanting to sound too harsh, here are a few home truths you need to hear before you decide on Planning as a career path. Please take them in the spirit of kindly advice that they were meant! … Continue reading Wanna be a Planner? Straight talking advice for graduates.