Category: Campaigns

an imaginary person loves our products so you will too

Posted on by Gemma T in advertising, Campaigns

Catching up on last weekend’s Sunday supplements, I saw this ad for Wickes which included this copy: It strikes me that the whole ‘talk to second person in order to list product benefits’ is a fairly lazy and old-fashioned way of doing things (although it depressingly probably ticked off all the boxes on the client’s … Continue reading an imaginary person loves our products so you will too →

Matalan’s Spring TV ad – looks lovely, but who was it for again?

Posted on by Gemma T in advertising, Campaigns, fashion

I can’t say I’m mad keen on the new ad I saw for Matalan last night (by BBH I think). I love the idea of Feel Good Fashion, I’m just not as keen on a 60sec ad that leaves me feeling a bit queasy and is devoid of branding until 50secs in. If you’re going … Continue reading Matalan’s Spring TV ad – looks lovely, but who was it for again? →

Thumbcats are go

Posted on by Gemma T in advertising, Campaigns

Cravendale’s thumbcats is a lovely idea from Wieden+Kennedy and brilliantly executed across not only TV but twitter, facebook and so on. The voiceover did give me slight sense of déjà vu though, so I tweeted: http://twitter.com/#!/gemma_T/status/42924325535363073 And W+K replied: http://twitter.com/#!/W2Optimism/status/42953438677573633 If they haven’t already seen it, I bet the W+K creative team would appreciate Eddie … Continue reading Thumbcats are go →

lose yourself in a Chrysler, imported from Detroit

Posted on by Gemma T in advertising, Campaigns

Awesome Super Bowl Chrysler ad from W&K Portland that will send every hard man down to his local Chrysler dealership. I bet the folks in charge of regenerating Detroit are thrilled.  I'm not sure about the choir at 01.32 though.  It feels a bit Glee / some kind of Oscars musical medley moment... Update 08/02/11 - I had … Continue reading lose yourself in a Chrysler, imported from Detroit →

More to life than the weekly shop says the Co-op

Posted on by Gemma T in Campaigns, trends

The Co-op has a new ad out (courtesy of TBWA Manchester) that uses the line ‘Great food within easy reach’ to suggest that you don’t necessarily have to waste a chunk of every weekend trudging round the supermarket: I’ve come to the conclusion that we don’t shop at supermarkets because we want to – we … Continue reading More to life than the weekly shop says the Co-op →

John Lewis Christmas ad – have I found another version or perhaps a work in progress?

Posted on by Gemma T in advertising, Campaigns

I’ve been doing a little online detective work this evening. I regularly pop over to AdAge to check out their Best Ads and the John Lewis Christmas ad is currently one of their top picks. Except it wasn’t the ad above.  ‘Your Song’ had been replaced by ‘How Deep Is Your Love’.  I have to … Continue reading John Lewis Christmas ad – have I found another version or perhaps a work in progress? →

PCWorld and Currys meets Star Wars – I want to love it, but I don’t, quite

Posted on by Gemma T in Campaigns

I was rather looking forward to seeing the new PCWorld-meets-Star Wars ad. Since I don’t do X-Factor (where it first aired on Saturday night), I tracked down the director’s cut on youtube: I think I was expecting something with a little more upfront warmth and humour and less shots of endless rows of product. The … Continue reading PCWorld and Currys meets Star Wars – I want to love it, but I don’t, quite →

Johnnie Boden – are you being unfaithful?

Posted on by Gemma T in Campaigns, DM

I’ve been a Boden customer for a several years and I’ve posted before about how they tend to flash their 15% off offer at just about everyone except their loyal customers.  So I was quite pleased to get a catalogue through in the post offering the Boden shopper holy grail that is 15%-off-with-free-delivery-and-free-returns. It even … Continue reading Johnnie Boden – are you being unfaithful? →