1) We’re in the business of communication and persuasion, not putting-cool-stuff-on-screens (be they tv, pc or mobile). Making sure that the right message reaches the right people is what matters. Deciding which media is right for the job is vital – but the answer might just as easily be ‘supermarket car park experiential sampling’ as … Continue reading ten things everyone under 25 who works in agencies needs to know
Category: Life
all of AdLand needs better work/life balance – not just working mums
I’ve been reading a lot about work-life balance recently, including this piece in Campaign (paywall, sorry) by Gail Gallie of Fallon London advocating a better deal for working mums in the ad industry and this enormous essay in Atlantic Magazine by Anne-Marie Slaughter (the former director of policy planning at the US State Department) about … Continue reading all of AdLand needs better work/life balance – not just working mums
12 months in
It’s been exactly a year since I announced that I’d been made redundant. It quickly became clear that going freelance was the best idea for me so 12 months in I thought it was time for a bit of an audit. I’ve discovered that it’s all about reputation. Who knows you, who rates you and … Continue reading 12 months in
insight is all in the handbag
In last week’s Sunday Time the always brilliant India Knight used her column (paywall, sorry) to talk about handbags, a subject I find fascinating. Not in the gotta-have-the-latest-It-Bag way, more as a one stop insight into women’s lives. Women generally love handbags – and with good reason. You’re never too fat or too old for a … Continue reading insight is all in the handbag
four things I learnt this week
- Don’t keep switching powerpoint files between Macs and PCs because Macs deal with images differently and your photos and screengrabs will disappear on the return journey from Mac to PC - As a rule of thumb, the combined weight of your handbag and work bag should not exceed 10% of your body weight. Unfortunately, … Continue reading four things I learnt this week
please tell Karen Brady I am so much more than just a So What
I lost it a bit in the hairdressers this morning. Not because my hair colour was wrong, but because of the magazine I was reading. I waved the November issue of Woman & Home around (there’s a fairly limited selection of reading material at my local salon) and told anyone who would listen that if … Continue reading please tell Karen Brady I am so much more than just a So What
Beauty isn’t just about rolling back the wrinkles
The beauty industry seems to be to be hell-bent on encouraging women to turn back the clock, whether it’s via botox, facials or miracle anti wrinkle creams. But to be honest, I just want to look good for my age. When I talk to friends my age about beauty and body image we all wish … Continue reading Beauty isn’t just about rolling back the wrinkles
Does your work life have an OFF switch?
Since I got into this whole working-for-myself lark, the line between work and leisure has got rather blurred. I now have the flexibility to, say, take Friday off to go and watch a horse show, then catch up with my invoicing on Saturday evening. The thing that worries me is that when I send out … Continue reading Does your work life have an OFF switch?
why do brides say ‘I Do’ to the strapless meringue?
In the regional press round my way there have been a lot of fashion spreads recently about choosing the perfect wedding dress. I’m not target audience, but it struck me that 80% of these dresses seem to fall into the ‘strapless meringue’ category. I’ve been wondering why otherwise sane and stylish women decide that this … Continue reading why do brides say ‘I Do’ to the strapless meringue?
Life as a Freelance Account Planner – the first fortnight
Like Arkwright might say, it’s been a funny kind of two weeks. As I’ve posted before, I was gobsmacked by the helpful and kind emails and texts that flooded my inboxes following my post about my redundancy. So I’ve been busy catching up with old bosses, mates from two jobs ago, uni friends and the … Continue reading Life as a Freelance Account Planner – the first fortnight