I was stuck in a traffic jam yesterday flicking through radio stations and this witty ditty came on (to the tune of Billionaire): Original is here on Galaxy 105's website.
Category: research
extracts from real telephone depth interviews
“my short term memory has gone, I could have read your mailer this morning and wouldn’t remember” “when did I first come into contact with [the organisation]? I’ve no idea, I’ve got a poor sense of time” “hang on, I’ll just take my hearing aid out”
I love the library
I mentioned in a post a couple of weeks ago about the undiscovered mine of FREE information that is your local Central Library’s Business/Information centre. Since in Freelance Land I don’t have the luxury of access to desk research resources like Mintel and back issues of the trade press I’ve really rediscovered the library and am … Continue reading I love the library
the view from the other side of the research fence
I needed to get a quote from a research agency today. For the first time in eight years I don’t have the luxury of an in-house research department and it’s been a real eye-opener. Using the excellent MRS Research Buyers Guide as a starting point, I knew I’d like to work with someone local as I … Continue reading the view from the other side of the research fence
speaking up for the sensible skirt brigade
India Knight’s column in last weekend’s Sunday Times briefly alighted on people “who live quiet, kind lives wearing sensible skirts and shoes and not making much noise”. And because these people like their private life private, they’re the ones least likely to be visible to us - the marketing bods trying to have a conversation … Continue reading speaking up for the sensible skirt brigade
Planner Survey 2010 – we’ll have yet more charts & graphs to back us up
Thanks to Heather, its time for the Planner Survey 2010. You can fill in the Qs here.
never mind the groups, what about the catering?
I was at a viewing facility on Monday evening where they seemed to be hell bent on fulfilling their duty of care to clients and moderators in making sure we were looking after ourselves properly. As well as the usual fruit basket and fridges filled with water, Coke and Red Bull, they offered fruit juices and no less … Continue reading never mind the groups, what about the catering?
A rogue respondent as seen from the viewing room
pic nicked from The White Rooms in St Albans (UK) - not where I was last night but v. highly recommended I was at a viewing facility last night and in the second group there was one respondent who was a real pain in the neck for the moderator. There’s always one (let’s call him Bob), … Continue reading A rogue respondent as seen from the viewing room
The New Normal #2 – if it moves, research it
So, after looking at the New Normal of measuring client’s bravery and budget we move on to part two – attitudes towards market research. Desk research tools like TGI and Mintel are becoming increasingly unhelpful as we slide deeper into this recession. Data that was collected twelve or eighteen months ago in happier economic times … Continue reading The New Normal #2 – if it moves, research it
You sometimes don’t know what you’re digging for until you find it
In pursuit of Insight, I’ve tried an awful lot of ways of trawling through desk research. I’ve enjoyed access to experienced desk researchers who come back with 100 pages on everything-you-ever-wanted-to-know-about-air-fresheners and work experience students who think Lexis Nexis is a kind of car. I’ve also done my fair share of my own desk research … Continue reading You sometimes don’t know what you’re digging for until you find it