Freelance Brand and Creative Strategist / Strategic Planner and Fractional Strategy Director
There are strategic brand or comms projects where you’re given weeks and a generous budget to find the insight you need, but let’s be honest, for many strategists they can be few and far between. Whether it’s a pitch with tight timings, a low-budget bodge, or a time-sensitive response to something affecting the brand, an … Continue reading Thinking Scrappy: Finding Strategic Gold on a Shoestring
I know that the future is looking wobbly for lots of Planners/Strategists at the moment and I personally know several who have already been made redundant. It must be particularly hard for Junior Planners to work out how to make themselves indispensable/employable as quickly as possible, especially if they’re already on furlough. So I’ve come … Continue reading A little advice for junior strategists & planners who are nervous about their job prospects