About seven years ago, I was approached by an employer brand agency in need of extra strategic support. It was really interesting work, getting right into the weeds of organisations and helping address real problems, for big brands and businesses. More recently, I’ve worked with a bigger employer brand agency as a fill-in Strategy Director … Continue reading 𝗪𝗵𝘆 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘀𝘁𝘀 𝗻𝗲𝗲𝗱 𝘁𝗼 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗿 𝗕𝗿𝗮𝗻𝗱
In 2023, I wrote what I wished I’d known about facilitating workshops. But it’s such a big topic, and something I’ve done so much of, that I had to leave a lot out. So, a little belatedly, here’s part two. Consider a pre-task Is there something that relates to the problem at hand you can … Continue reading Part 2: Facilitating Workshops – what I wish I’d known
There are strategic brand or comms projects where you’re given weeks and a generous budget to find the insight you need, but let’s be honest, for many strategists they can be few and far between. Whether it’s a pitch with tight timings, a low-budget bodge, or a time-sensitive response to something affecting the brand, an … Continue reading Thinking Scrappy: Finding Strategic Gold on a Shoestring
I know that the future is looking wobbly for lots of Planners/Strategists at the moment and I personally know several who have already been made redundant. It must be particularly hard for Junior Planners to work out how to make themselves indispensable/employable as quickly as possible, especially if they’re already on furlough. So I’ve come … Continue reading A little advice for junior strategists & planners who are nervous about their job prospects
