Having been reminded via Russell Davies how much I enjoyed taking part in the printing/DM test for Interesting 2007, I signed up for Matter ('an experiment in communicating with stuff') last week. It seems to be all about how we like to get stuff in our hands, a bit like a magazine full of content and ads, … Continue reading Stuff Matters
Category: trends
provisioning for proximity
Sat at my desk trying to tune out the multiple conversations and ringtones going on around me in our very open plan but very jam packed office, I was reassured to read in the New York Times that google have done some research into how information flows inside creative businesses (using themselves as guinea pigs) … Continue reading provisioning for proximity
Come on in, the water’s lovely
I had a meeting with a chap from Digital and one of the gals from the support team this morning. We got round to wondering why this particular lady was quite happy emailing and googling but hadn't ever bought anything online or downloaded music or set herself up on Facebook or Flickr. It reminded me that not … Continue reading Come on in, the water’s lovely
when market research met social networking
One of my lovely colleagues in the Research team at work introduced me to Facebook Polls the other day. Having the ability to canvass the opinions of 100 Facebook users for just $26 (complete with online results charts) and to turn it around in just 24 hours is A Good Thing. Being able to ask Prison … Continue reading when market research met social networking
Don’t just think Pink #2
A new report from Saatchi & Saatchi (perhaps following up on Trendwatching's female fever report) reveals that women feel ‘patronised’ and ‘offended’ by the abundance of pink technology products aimed at women and that only 9% of those questioned felt it was important that gadgets look feminine. But how does that explain why Woolworths say … Continue reading Don’t just think Pink #2
work where you work best
It struck me, as I was having an in-depth discussion on media strategy in the ladies' loos this morning, that some of my most productive meetings have taken place in the most unlikely locations. I'm not talking about the 'fourth floor meeting room at 10am' kind of meetings (which in my experience rarely produce the … Continue reading work where you work best
paddling like mad to stay in the right direction
People are a bit like swans. However calm and organised we may appear to be on the surface, beneath the water we are paddling like mad to stay afloat and in the right direction as we lurch from crisis to crisis. Which is a bit like companies (and therefore their brands) really. Everything might seem ordered, … Continue reading paddling like mad to stay in the right direction
matrix revisited
Has anyone else noticed just how much Matrix rip-off creative there is around at the moment? Specsavers, moneysupermarket.com and young person's railcard are all recent culprits. moneysupermarket.com Specsavers Young Person's Railcard - taken from their website as I couldn't get a shot of the poster as the train whizzed by Yes, I know Matrix is … Continue reading matrix revisited
Invasion of the Bravia Bunnies
Thanks to coverage on the blogosphere, its been almost impossible to ignore the invasion of Sony's giant bunnies. Event TV might have died with the advent of digital & satellite, but we appear to have entered the age of Event Advertising. Never mind simply spending a fortune on TVRs, it seems that with enough hype … Continue reading Invasion of the Bravia Bunnies
Marketing to women? Don’t just think pink.
Trendwatching.com has a female fever report on its August trend briefing – but the thing that most struck me was that the majority of the female-friendly products were pink. Personally, I don’t feel the need for a pink taxi, pair of trainers or pink gardening gloves as I’d much rather the key selling point was that … Continue reading Marketing to women? Don’t just think pink.