I own a pair of shoes, specifically purchased ‘for work’, that I can barely walk in. This wouldn’t have happened to me when I started work twelve plus years ago. Back then, Smart Work Shoes for Women could be divided neatly up into four categories: Flats – in the pre ballet shoe era, we’re mainly … Continue reading Does heel height need a rethink?
Category: trends
the sun has got his hat on – but snow is on the way
We’re enjoying some unseasonable weather here in the UK, with temperatures that would be impressive for high Summer, let alone mid Autumn. This heatwave has been unexpected and we all know it can’t last – so as a nation we seem determined to make the most of it. Asda is reporting record sales of burgers … Continue reading the sun has got his hat on – but snow is on the way
It’s all about how you see *yourself*
I’m becoming increasingly interested in not so much what we think about other people/places/things – but how we see ourselves. pic by Paurian on flickr, CC applies My Dad’s friends (in their 60s and 70s) are constantly telling him (and me) that they can’t possibly be as old as the other people their age look. … Continue reading It’s all about how you see *yourself*
when the world moves on but you don’t it’s time for a sub brand
Whenever I’ve been out with friends recently, the conversation has tended to revolve around subjects a bit outside my personal experience, like primary school places and Baby Ballet. Yes, 90% of my friends now come complete with small children – they’ve moved into the next stage of their lives. In contrast I haven’t got kids … Continue reading when the world moves on but you don’t it’s time for a sub brand
insight is all in the handbag
In last week’s Sunday Time the always brilliant India Knight used her column (paywall, sorry) to talk about handbags, a subject I find fascinating. Not in the gotta-have-the-latest-It-Bag way, more as a one stop insight into women’s lives. Women generally love handbags – and with good reason. You’re never too fat or too old for a … Continue reading insight is all in the handbag
is the Inception of the end of entertainment that comes in boxes?
I’ve been sitting alongside an agency digital team recently and one of them piped up yesterday that they thought £5.99 was a bit steep for Warner Bros’ Inception iPhone app, even if it was ‘fully-loaded, connected viewing experience’. The guys were a bit concerned that with a film like Inception you’d miss all the special effects … Continue reading is the Inception of the end of entertainment that comes in boxes?
future trends in innovation and friends
Neil Perkin has been doing a series of ‘Future Trends in Digital Marketing Innovation Briefings' for Econsultancy and the roadshow hit Leeds last Thursday. Some of the things Neil talked about included Networked Enterprises and Innovation within companies. In fact it seems to me that the two are pretty much interconnected. The days of organisations … Continue reading future trends in innovation and friends
some interesting stuff about Stuff
I stumbled across some interesting stuff about, well, Stuff recently while I was working on a project. It seems that Stuff can be a key barrier to making decisions and taking action. Having too much Stuff literally overwhelms our ability to make logical, considered decisions. House full of decades of clutter? Moving house becomes a … Continue reading some interesting stuff about Stuff
More to life than the weekly shop says the Co-op
The Co-op has a new ad out (courtesy of TBWA Manchester) that uses the line ‘Great food within easy reach’ to suggest that you don’t necessarily have to waste a chunk of every weekend trudging round the supermarket: I’ve come to the conclusion that we don’t shop at supermarkets because we want to – we … Continue reading More to life than the weekly shop says the Co-op
on polling, power and TV pickups
There’s a nice little diary piece in December’s issue of the MRS’s Research magazine. It reports that the takeaway website hungryhouse.co.uk recons you can predict which 2 acts each week on X Factor will end up singing for survival based on the volume of orders made during their performance. The media also love trying to predict … Continue reading on polling, power and TV pickups