account handlers – Gemma Teed

Generalist or Specialist? Whose responsibility?

Posted on 26/09/200722/02/2009 by Gemma T in Account Planning, Marketing, Planning, Work

I was having a chat with someone with decades more agency experience behind them than me yesterday about integrated agencies and their evolving role. His take was that the problem was that an integrated model required Specialist account managers (DM, Advertising, PR etc.) but Generalist account directors who could advise their clients across multiple disciplines/specialisms/channels. The snag … Continue reading Generalist or Specialist? Whose responsibility? →

respect your account handler

Posted on 09/07/200715/02/2009 by Gemma T in Marketing, Planning, Work

Due to various illness/holiday type-absences, as last-client-contact-standing I've been a lot more involved in the day-to-day running of one of my clients than I would normally. Its been a real eye-opener. Its easy to forget just how many hurdles a piece of work has to go through between concept and execution. And how many opportunities … Continue reading respect your account handler →