I don’t think the adoption curve (innovators, early adopters etc.) is completely accurate anymore - its become a more dynamic model. Take Tom Tom. I suppose I’m an early adaptor/early majority type and I bought into portable sat nav last year after getting lost once too often. After it got me to a city I’d … Continue reading Tweaking the SatNav Curve
Freelance Brand and Creative Strategist / Strategic Planner and Fractional Strategy Director