brands – Gemma Teed

understanding value

Posted on 06/03/200920/03/2009 by Gemma T in recession, trends

Like many other Planners I suspect, I’ve been pulling together a lot of insight pieces for work recently looking at the effect of the downturn economy on buying behaviour. Since it’s proper paid-for-by-my-employer stuff drawing on all the groups and depths the research team have been doing with mums recently, I can’t really share it … Continue reading understanding value →

fags and booze

Posted on 08/08/200822/02/2009 by Gemma T in brands, trends

I’ve been wondering – when was the last time anyone launched a new tobacco brand? Since the government got all hardcore on marketing fags, (from the point of view of a non smoker) it looks like its become very difficult for to do any kind of brand based activity in this sector. So if the … Continue reading fags and booze →

Passion of the Brand

Posted on 28/03/200822/02/2009 by Gemma T in brands

Somewhere, deep in every brand statement/ pyramid/ onion/ anatomy/ iceberg/ essence/ journey/ vehicle is an answer to the question ‘what are we passionate about?’ But I don’t think that brands make a big enough deal about passions in general. Passions in truly great businesses (and brands) tend to be about things like delivering a great … Continue reading Passion of the Brand →

Trust me, I’m a Planner

Posted on 18/02/200809/03/2011 by Gemma T in Account Planning, agencies, brands, Planning

I’ve been thinking a lot about Trust recently. In an planning/agency context, there’s a lot of Trust needed, between Planners and their Account Directors (please involve me but don’t try and micro manage my relationship with your client) and between Planners and their key client contacts (I really do have the best interests of your … Continue reading Trust me, I’m a Planner →

Jeremy and the Staufenbergers

Posted on 29/11/200709/03/2011 by Gemma T in advertising, brands, Life, Work

I sent a client off to check out another agency's blog recently. Actually, I sent them off to read a speech from 1972. No, I'm not trying to lose the account - I pointed my client towards Jeremy Bullmore's 1972 address ' the consumer has a mind as well as a stomach', hosted on the … Continue reading Jeremy and the Staufenbergers →

when I grow up, I want to be a Disney princess

Posted on 01/11/200722/02/2009 by Gemma T in advertising, brands, Campaigns

I’m loving the Disney campaign ‘year of a million dreams’. It’s every little (and not so little) girl’s fantasy to be a Disney princess or to swept off her feet by a handsome prince. If nothing else this campaign reminds all the thirty something yummy mummies and daddies out there (who will see the … Continue reading when I grow up, I want to be a Disney princess →