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Gemma Teed

Freelance Strategist and Fractional Strategy Director

Tag: when can Planning add value

If you aren’t helping, get out of the way

Posted on 04/01/200728/10/2025 by Gemma T in Account Planning, agencies, Planning

This is a really tough one.  At what point as a Planner do you say “I’m not adding value to this project and my time would be better spent working on something else”. I’m talking here about the typical integrated mid-sized UK agency, where a Planner has a fair amount of autonomy and might have … Continue reading If you aren’t helping, get out of the way →

Tagged Account Planning, how many Planners, number of Planners, Planning, when can Planning add value

The views expressed here are obviously my own and do not reflect those of past or current clients or employers

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This work © 2006 onwards by Gemma Teed is licensed under CC BY-NC-ND 4.0 

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