I popped down the motorway to the Good Food Show in Birmingham on Wednesday on a bit of a spying mission to see which brands were putting serious money into the event. The surprising thing was how few of the big brands had turned up. Nescafe Collections had some great experiential activity going on (and … Continue reading The Good Shopping Show
Author: Gemma T
Brand and Creative Strategist
Ooops
This week’s issue of The Publican (‘Proud of Pubs’) carries a Food Report supplement, sponsored by Nestle Professional, the foodservice arm of Nestle that represents Maggi , Nescafe and lots of well known confectionary brands like KitKat. It looks like the sponsor also got a couple of pages of ads as part of the deal. … Continue reading Ooops
Never mind Acorn, use the Hundred Acre Wood
A fun column from Jeremy Clarkson in today’s Sunday Times who suggests we think of anyone you know and they’ll slot neatly into one of the characters from Winnie-the-Pooh. He points out that this handy classification system negates the need for any other kind of segmentation, tribe or Acorn group, allowing the nation’s bee keepers to … Continue reading Never mind Acorn, use the Hundred Acre Wood
A finely tuned moving machine
I’m guessing that 100 people (about half the office) have moved desks in the last 48 hours. We shuffle around so often that it’s a finely tuned machine. The blue packing crates arrive, the skip and recycling bins are filled, the moving muscle shifts furniture and IT switch everyone’s phones and computers round overnight. This … Continue reading A finely tuned moving machine
Reasons to be cheerful
I’ve been trying really hard to think of something non-grumpy to post. So I came up with a ‘Reasons for AdLand to be cheerful’ list: 1) 26 working days ‘till the Christmas break! 2) New economic conditions mean client briefs are more likely to have simple, measurable objectives, like ‘sell more stuff as soon as possible please’. … Continue reading Reasons to be cheerful
head space to think
Sorry for the silence this week – I’m up to my eyeballs in a Big Pitch. Making the most of some peace and quiet (and the free wifi) on the train back up north this morning, I decided that I’m not going to take any of the Very Important Pitch work home this weekend. I … Continue reading head space to think
Change is afoot and its in all the stars
Working my way through The Sunday Times today I paused at the horoscope page. Its not that I buy into all that, just that it’s interesting to see if my ‘stars’ have any resemblance to what’s actually going on in my life. There are some big changes afoot at work early next week and my … Continue reading Change is afoot and its in all the stars
Because we all need cheering up at the moment
Barclaycard waterslide by BBH London (the longer version is here)
The name’s HD, Sony HD
I do like this Sony HD Quantum of Solace ad – its just that something has been niggling me since I first saw it. When they’ve finished trying to blow up the lovely Daniel Craig, the screen shows this: And then this: And finally this: In theatres October 31st. Not on a Sony HD TV … Continue reading The name’s HD, Sony HD
Economic Indicators
Sorry to keep banging on about this (now apparently official) recession. But a few things cropped up over the weekend that I thought were worth sharing. On the downside, over the last couple of days I’ve had reports of a restaurant where the takings are down 20% year on year, the hairdresser whose customers have … Continue reading Economic Indicators