I’ve been pondering recently – why do we have ‘shorthand’ names for some places and people but not for others? At work, for example we have The Coffee Man, Sandwich Man (or occasionally Sandwich Lady), Sewing Lady and CityLink Man. Then there’s The Book People, who have cut out the middle man and handily named … Continue reading The naming of things is a difficult matter
Author: Gemma T
Brand and Creative Strategist
Don’t panic, Mr Marketing
I am loving these posters-for-our-times from the team at LOVE. Good advice for the Planning community: And also for Creative types:
Open plan vs. open to distractions
archive image from Life magazine, hosted by google Sam Leith in today’s Guardian has written about her experiences working in an open plan office – in essence, an ethnographic study of territorial anxiety and opportunities to acquire cake and gossip. Sitting in our very open plan, very noisy office, trying to avoid the siren call … Continue reading Open plan vs. open to distractions
Spring Cleaning in Social Media
I’ve been reading lots of Social Media Predictions for 2009 (including Peter Kim’s excellent piece) and one of the trends that stood out for me was Cleansing. I suppose it’s the digital equivalent of Spring Cleaning and a good ‘new year, new me’, kind of activity. This week I’ve found myself cleaning out my RSS … Continue reading Spring Cleaning in Social Media
Provenance vs. Value
In November 07 I blogged that I thought the foodservice sector were really starting to wake up to the importance of provenance. In the grim economic reality of January 2009 I wonder whether retailers, manufacturers and everyone else in the food supply chain are going to be quite so bothered? Of course a lot of … Continue reading Provenance vs. Value
200,000 love songs stopped in their tracks
I rather liked this report that on the morning Woolworths collapsed into administration, a lorry carrying 200,000 copies of Take That’s new album Circus had set off for the Woolies distribution centre (which also supplied Sainsbury’s, Morrisons, Tesco & Zavvi). Cue frantic phone calls trying to get the lorry to turn back before the CDs … Continue reading 200,000 love songs stopped in their tracks
And on your left, you’ll see Production…
Two or three Agency Tours make their way past my desk every day. New clients, new business prospects and interviewees are all escorted round the agency because look!, some desks! and people! and we have computers and recycling bins and everything! Um, I'm not quite sure what that person does but come and meet someone … Continue reading And on your left, you’ll see Production…
Do Planners have recession proof skills?
A friend was asking me today if I’d ever thought about going freelance. I said that unless forced to by redundancy I thought it would be a bit foolish to try and build up a freelance client base in a recession where agencies are increasingly instigating ‘no freelancers’ rules in a bid to keep costs … Continue reading Do Planners have recession proof skills?
Trade-advertising-with-a-sense-of-humour shock
I rather liked the cover wrap for cider brand Savanna Dry around this week’s Publican (pic shows the back page): Close up of the copy :
the latest matterbox
The latest Matterbox arrived this morning (pics of the first one are here). It’s a work-in-progress from the Royal Mail, sending interesting stuff from brands that you might want to hang on to and will eventually work like a stable of magazines mailing to different targeted audiences. This time round I’m loving – roaring fire … Continue reading the latest matterbox